{"id":4252392,"date":"2021-08-07T12:00:00","date_gmt":"2021-08-07T12:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/global-digitisation-and-direct-to-consumer-strategy\/"},"modified":"2021-08-07T12:00:00","modified_gmt":"2021-08-07T12:00:00","slug":"global-digitisation-and-direct-to-consumer-strategy","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/global-digitisation-and-direct-to-consumer-strategy\/","title":{"rendered":"Global digitisation and direct-to-consumer strategy"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tThe Cookware Company\t<\/h2>\n\t\tGlobal digitisation and direct-to-consumer strategy\t<\/h1><\/div>\n\n
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\n\t\n\t\tGlobal kitchenware manufacturer and seller,\u00a0The Cookware Company<\/a>, is a pioneer in smart cookware solutions. Over the years, the brand has extended its scope to offer its product solutions not just to professionals, but to everyone. With the aim of selling direct-to-consumer (D2C), The Cookware Company partnered with DEPT\u00ae to maximise its D2C strategy. Thanks to a flexible Salesforce set up and complementary design system, it\u2019s now possible for The Cookware Company to quickly and efficiently tap into new markets around the world.\t<\/p><\/div>\n\n
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\n\t\tThe Cookware Company\u2019s success story began in 2007 with GreenPan, the first non-stick pan on the market to not release toxins when overheated. In no time, the company grew into a world-class, innovative brand with a portfolio ranging from affordable to luxury kitchenware and includes names such as Greenchef, Vita + Verde, Merten & Storck, Kempen and Begeer, and BK. The latter two Dutch brands were added to The Cookware Company\u2019s portfolio in 2018, after it acquired them from the Royal Delft Group.
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