{"id":4252373,"date":"2021-07-06T07:59:00","date_gmt":"2021-07-06T05:59:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/microsoft\/"},"modified":"2021-08-08T12:00:00","modified_gmt":"2021-08-08T12:00:00","slug":"microsoft","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/microsoft\/","title":{"rendered":"Tapping into the psyche of Xbox gamers"},"content":{"rendered":"
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\n\t\n\t\tDEPT\u00ae teamed up with Microsoft Ireland on their social strategies and campaigns for Xbox Ireland, Surface, Office 365, and HR. Microsoft Ireland approached us initially looking for support in running their Xbox Ireland social media channels. The channels were facing a lot of challenges including a disengaged audience and no local context. So for this challenge we were asked to tap into Ireland\u2019s unique gaming culture and to bring an Irish flavour to their channels.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tFalling in love again\t<\/h2>\n\t\t\t\t\t
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\n\t\tThe Irish are passionate about gaming, however they had fallen out of love with Xbox Ireland\u2019s Facebook page. Through a considered mix of localised and original content, targeted giveaways, and effective media campaigns we explored their loves, likes, and hates. Then, by tapping into their psyche, we were able to deliver a consistent and creative content schedule that continued to deliver engaging results.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t