{"id":4252334,"date":"2021-08-08T12:00:00","date_gmt":"2021-08-08T12:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/digital-strategy-for-payg-sim-card-distribution-and-activation\/"},"modified":"2021-08-08T12:00:00","modified_gmt":"2021-08-08T12:00:00","slug":"digital-strategy-for-payg-sim-card-distribution-and-activation","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/digital-strategy-for-payg-sim-card-distribution-and-activation\/","title":{"rendered":"Digital strategy for a national mobile network"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tO2\t<\/h2>\n\t\tDigital strategy for a national mobile network\t<\/h1><\/div>\n\n
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\n\t\n\t\tO2 is the second-largest mobile network operator in the UK with around 6,700 employees and over 450 retail stores. O2 is the principal commercial brand of Telef\u00f3nica, headquartered in Spain and operating globally. The company is the network of choice for mobile virtual network operators such as Giffgaff, Sky Mobile and Lyca Mobile. It also manages a 50:50 joint venture with Tesco for Tesco Mobile. Sponsorships have been a big part of the O2 brand since it launched in 2002 and continues to reach customers far and wide with England Rugby and its iconic O2 music venues.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tBrand activation\t<\/h2>\n\t\t\t\t\t
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\n\t\tO2 has become one of the largest and most loved brands in the UK through immersing itself in sports, music and entertainment; granting customers access to priority events and exclusive experiences. The\u00a0O2 Star Trader<\/a>\u00a0venture was launched to extend its reach to even more customers, since it\u2019s not a requirement to be an O2 customer in order to become a trader. With no limits to joining, O2\u00a0Star Trader is completely focused on empowering entrepreneurship. The digital platform makes it easy for anyone to refer and earn.\t<\/p><\/div><\/div>\n\n
\n\t\tO2 partnered with DEPT\u00ae with the goal of re-energising of its Star Trader programme. The customer engagement venture is facilitated through an O2 branded digital platform used to recruit and retain \u2018Star Traders\u2019 by distributing O2 PAYG sims and disbursing commissions per activation, as well as other prizes and rewards. DEPT\u00ae comprised and activated a digital marketing strategy to increase awareness and interest in the Star Trader proposition.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t