{"id":4252318,"date":"2021-08-09T12:00:00","date_gmt":"2021-08-09T12:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/finding-the-perfect-pitch-with-havens-app\/"},"modified":"2021-08-09T12:00:00","modified_gmt":"2021-08-09T12:00:00","slug":"finding-the-perfect-pitch-with-havens-app","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/finding-the-perfect-pitch-with-havens-app\/","title":{"rendered":"Finding the perfect pitch with Haven\u2019s app"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tHaven\t<\/h2>\n\t\tFinding the perfect pitch with Haven\u2019s app\t<\/h1><\/div>\n\n
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\n\t\n\t\tHaven owns and operates 37 family holiday parks in the UK, providing caravans, touring and camping facilities in coastal locations, filled with activities and entertainment for all ages. Haven is part of Bourne Leisure Ltd, which also owns Warner Leisure Hotels and Butlin\u2019s. Founded over forty years ago, Bourne Leisure is now the largest, privately-owned holiday operator in the UK. Haven turned to DEPT\u00ae to build a web-based application that would enable holidaymakers to pick their perfect caravan pitch.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tPick your pitch\t<\/h2>\n\t\t\t\t\t
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\n\t\tHaven\u2019s goal for this project was to create an application that would improve its guests\u2019 experience by enabling them to select a pitch of their choice. Previously, pitches were assigned upon arrival, so Haven identified this excellent opportunity and turned to DEPT\u00ae.

Choose Your Holiday Home (CYHH) is a web-based application for users who have already booked a holiday with Haven. The aim of the application is to offer the holidaymaker the chance to pick their own caravan pitch, or upgrade their current booking for an additional fee.\t<\/p><\/div><\/div>\n\n
\n\t\tThe application uses Google Maps API and adds layers of artwork onto the map to help display the Haven park in detail. Users can see where points of interest are such as activities, food and facilities. You can also take a look inside the caravans that are available, to help users to choose a location that suits them best. CYHH helps to ensure that Haven customers have one less thing to think about as they prepare for their trip.\t<\/p><\/div><\/div>\n\n
\n\t\tDEPT\u00ae designed and built a brand-new user interface (UI) for the app. To keep things modern, DEPT\u00ae opted to use Google Maps instead of the custom maps previously used. The image carousel for the caravans has been upgraded to be more detailed and engaging.\t<\/p><\/div><\/div>\n\n
\n\t\tWith a large number of customers visiting the app via their mobile devices (but not necessarily converting), the focus of the latest phase of work was been on mobile acquisition; through improved usability, the number of caravan bookings via mobile is increasing, and is now the largest channel for conversion.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t