{"id":4252278,"date":"2021-04-01T09:59:44","date_gmt":"2021-04-01T07:59:44","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/ge-lighting\/"},"modified":"2021-08-09T12:00:00","modified_gmt":"2021-08-09T12:00:00","slug":"ge-lighting","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/ge-lighting\/","title":{"rendered":"Rolling out one coherent website worldwide"},"content":{"rendered":"
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\n\t\n\t\tThe professional division of General Electric,\u00a0GE Lighting<\/a>, required a standardised, global digital platform to lower costs, improve quality and reduce time to market. The fragmented infrastructure model caused duplicated effort, high costs, lack of consistency and slow response times, all of which were preventing the business from communicating effectively with their global audience. DEPT\u00ae entered the game to develop an integrated platform, combining central control with local flexibility.

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\n\t\tSwitching GE Lighting from a fragmented to a centralised digital infrastructure model meant consolidating regional processes, tools and development. Our objective was to ensure that brand consistency and local needs would be met by developing a solution that would enable the easy and efficient sharing of localised content, and re-usable rich media. This all resulted in a global platform, to support fourteen consistent websites.


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