{"id":4252276,"date":"2021-08-10T12:00:00","date_gmt":"2021-08-10T12:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/building-a-multi-site-sitecore-experience\/"},"modified":"2021-08-10T12:00:00","modified_gmt":"2021-08-10T12:00:00","slug":"building-a-multi-site-sitecore-experience","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/building-a-multi-site-sitecore-experience\/","title":{"rendered":"Building a multi-site experience for London Marathon Events"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tLondon Marathon Events\t<\/h2>\n\t\tBuilding a multi-site experience for London Marathon Events\t<\/h1><\/div>\n\n
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\n\t\n\t\tLondon Marathon Events (LME) organises world-leading mass participation events in running, cycling and swimming that inspire more than 200,000 participants every year. Its portfolio of world-class events includes the\u00a0Virgin Money London Marathon<\/a>, the world\u2019s greatest marathon, and RideLondon, the world\u2019s greatest festival of cycling. Previously, each of these events had its own website and LME recognised the need to develop a centralised approach to its content management. LME\u00a0 appointed DEPT\u00ae to build a bespoke technical solution to consolidate the organisation\u2019s digital estate.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tA deep dive into the organisation\t<\/h2>\n\t\t\t\t\t
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\n\t\tDEPT\u00ae kicked off the project with workshops, competitor research, stakeholder interviews, and analysis of sitemaps, data and use of technology. This Discovery phase was key to gaining a deep understanding of LME\u2019s technical infrastructure, how the business is set up operationally, and how it engages users. The project was kicked off with the London Marathon website; the first to be designed and built on the multi-site platform.\t<\/p><\/div><\/div>\n\n
\n\t\tPersonas for the London Marathon were created to replicate the needs of each user, falling into one of the following categories: Participants; Charities; Sponsors; Spectators\/Fans; Residents, and Internal Users. Flushing out motivations, triggers and requirements allowed us to pinpoint pain points in performance and unleash opportunities to engage its diverse user base.\u00a0\t<\/p><\/div><\/div>\n\n
\n\t\tTo put our thought process into action, we defined the functional specification and created a blueprint outlining the system\u2019s architecture, mapping customers journeys and third-party integrations. Once we had all of the requirements identified, our teams crafted a detailed project plan and began putting the pieces together.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t