{"id":4252250,"date":"2020-11-27T11:40:00","date_gmt":"2020-11-27T09:40:00","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&p=4252250"},"modified":"2024-10-08T14:20:40","modified_gmt":"2024-10-08T12:20:40","slug":"social-advertising-to-stimulate-growth-in-companies","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/social-advertising-to-stimulate-growth-in-companies\/","title":{"rendered":"Social advertising to stimulate growth in companies \u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tMicrosoft\t<\/h2>\n\t\tSocial advertising to stimulate growth in companies \u00a0\t<\/h1><\/div>\n\n
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In times when there is a lot of uncertainty, you as a company can offer your target group a lot of added value by sharing content that is relevant\u00a0to them\u00a0and responds to current events.\u00a0Microsoft knows how to respond perfectly to\u00a0 this\u00a0during COVID-19, and in this way offer added value to
professionals and companies\u00a0
with their\u00a0products.\u00a0Discover
how DEPT\u00ae has supported them in this and contributed to Microsoft’s business objectives from a content and social advertising strategy.\t<\/h2>\t<\/div>\n<\/div>\n\n
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\n\t\t\tYears of cooperation\t<\/h2>\t<\/div>\n\n\t
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For many years we have been responsible for the\u00a0social content<\/a>\u00a0and\u00a0advertising<\/a>\u00a0for Microsoft Netherlands, Belgium and Luxembourg.\u00a0Last year we took great steps to optimally contribute to Microsoft’s mission\u00a0through our social strategy: ”Empower every person and organisation to achieve more.” But how can Microsoft pursue its mission in times of crisis? Where many parties paused\u00a0their digital marketing activities, we saw this as an opportunity to create added value when everyone needed it.\u00a0

With an always-on social strategy, we\u00a0strive\u00a0
to create more top-of-mind awareness
generate among the target group(s) by regularly and consistently sharing, engaging and interesting updates\u00a0of the brand.\u00a0 Updates aimed at empowering professionals and companies to get through this crisis.

Dorien Aerts, CMO Microsoft Belux: \u201cWe are grateful to DEPT\u00ae for the valuable collaboration.

Especially in these unforeseen times, we have managed to get the most out of it in a smart and efficient way.\u201d<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\tSetting up the right social advertising campaign\t<\/h2>\t<\/div>\n\n\t
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How do you provide relevant content during one of the most challenging times the world has seen?\u00a0Working from home is the new norm and that doesn’t seem to change for the time being.\u00a0

Microsoft has proactively responded to this in collaboration with DEPT\u00ae by setting up a social media campaign specifically aimed at working from home during this crisis.\u00a0

By creating specified content for various sectors (such as healthcare and education), Microsoft was able to show how one of their products, Microsoft Teams, could contribute to working from home more efficiently and effectively.\u00a0

This content focuses on thought leadership and people empowerment: how can Microsoft help you grow as a person or as a company?\u00a0And with results!<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\tThe campaign strategy\t<\/h2>\t\t<\/div>\n\t<\/div>\n\n\t
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\n\t\t\tThought leadership and people empowerment\t\t<\/h2>\n\t<\/div>\n\t
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