{"id":4252236,"date":"2021-11-26T12:00:00","date_gmt":"2021-11-26T12:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-brand-refresh-to-inspire-all-gymnasts\/"},"modified":"2021-11-26T12:00:00","modified_gmt":"2021-11-26T12:00:00","slug":"a-brand-refresh-to-inspire-all-gymnasts","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/a-brand-refresh-to-inspire-all-gymnasts\/","title":{"rendered":"A brand refresh to inspire all gymnasts"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tBritish Gymnastics\t<\/h2>\n\t\tA brand refresh to inspire all gymnasts\t<\/h1><\/div>\n\n
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\n\t\n\t\tAs the National Governing Body for gymnastics in the UK, British Gymnastics<\/a> unifies the community, celebrates the sport\u2019s legacy, and shapes the future. British Gymnastics has played a key role in the sport\u2019s rapid growth in participation and popularity in the UK. To continue inspiring athletes of all ages and abilities, as well as showcase the elite gymnasts\u2019 rising on the international stage, British Gymnastics turned to DEPT\u00ae to refresh its digital brand ahead of the 2020 Tokyo Olympics.
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\n\t\tDEPT\u00ae created new digital brand guidelines to shape how British Gymnastics is publicly perceived. The project involved refining its brand personality and tone of voice by rooting it in the principles of teamwork, challenge, encouragement and greatness.\u00a0

The British Gymnastics logo, brand marks and icons were placed into a grid, where suitable spacing and colour combinations were defined to maximise visual impact. Additionally, we reviewed typography and assigned primary fonts and fallback typefaces, outlining how they should be used in a content hierarchy.\u00a0

A secondary colour palette was introduced, evolving the primary colours of Candy Apple Red and British Blue with vibrant accents of Gold, Purple, and Aquamarine. Our creative team paired complementary colours, and specified when combinations work best in various digital scenarios, for example call-to-actions or statement banners. Using the Web Content Accessibility Guidelines (WCAG) 2.0, we tested several concepts with black and white fonts in a range of sizes. Based on the results, we compiled a reference library outlining which content is most widely accessible.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t