{"id":4252109,"date":"2021-04-01T10:08:39","date_gmt":"2021-04-01T08:08:39","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/personalised-platform-content-using-aem\/"},"modified":"2025-06-25T13:34:48","modified_gmt":"2025-06-25T11:34:48","slug":"personalised-platform-content-using-aem","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/personalised-platform-content-using-aem\/","title":{"rendered":"Personalised platform content using AEM"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Liberty Global<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Personalised platform content using AEM<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/iStock-1216207312-scaled.jpg\"\n\t\t\t\t\talt=\"Video call from grandparents\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCustomer Experience\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Liberty Global is a world-leading television and telecommunications company with over twenty-nine million customers worldwide.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Their advanced broadband internet, voice, video services and innovative product bundles give millions of people endless possibilities in the digital world. <br><br>The company approached DEPT\u00ae and asked us to design, build and continuously optimise their e-commerce platforms using Adobe Experience Manager (AEM).<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/iStock-1223832759-1-scaled.jpg\"\n\t\t\t\t\talt=\"man video chatting\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Tailored customer content<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Liberty Global\u2019s e-commerce platform handles and processes online orders from multiple product catalogues on different websites using AEM. The core objective of the platform is to deliver rich and personalised content within an intuitive ordering process. From the user\u2019s perspective, placing an order is simple, but behind the scenes, developers have built a complex set of rules to ensure that unique product codes are stored accurately. Together with Liberty Global, DEPT\u00ae choose\u00a0<a href=\"https:\/\/www.deptagency.com\/partner\/adobe-experience-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Experience Manager<\/a>\u00a0as the best tool to deliver personalised content to the company\u2019s customers.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/iStock-1200542020-1-scaled.jpg\"\n\t\t\t\t\talt=\"grandpa on iPad with headphones on\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >The advantages of AEM<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>AEM is a content management system from Adobe Experience Cloud. As an AEM Specialised Bronze partner, DEPT\u00ae has years of in-depth experience with all of Adobe\u2019s products including AEM. Given our tight partnership and expertise, it made sense to use AEM for Liberty Global.<br><br>AEM is known as a reliable and comprehensive CMS. It has a very user-friendly user interface, powerful capabilities to manage multiple country sites and languages while maintaining an overview at all times. A solution for large, international companies like Liberty Global.\u00a0<br><br>Adobe\u2019s complete Experience Cloud consists of multiple Best of Breed marketing products, which can be used independently or integrated with AEM. Adobe Analytics is a fully-fledged alternative to Google Analytics 360 and offers enterprises real-time insights into customer data, which can be acted upon directly in combination with AEM. With Adobe Target, one\u2019s website can transform into a marketing machine, through AI-powered personalisation and powerful A\/B and Multivariate Testing across every channel.<br><br>In the case of Liberty Global, the advantages of AEM such as scalability, extensive cloud services, ease of use and the possibility for personalised content are well deployed in the improvements of the platform.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Results<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>We helped Liberty Global take some big steps in the digital world and the use of AEM proved to be the right choice from a technical point of view. Their sales were boosted by successfully implementing a complex, commercial basis. It empowered the company to offer its customers personalised offers, enabling them to stay ahead of the competition.<\/p><\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":4252110,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[129],"case-category":[42394,42384],"award":[],"person":[515],"case-industry":[42395,42385],"class_list":["post-4252109","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personalised platform content using AEM - 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