{"id":4252047,"date":"2023-02-07T10:30:33","date_gmt":"2023-02-07T08:30:33","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-motion-first-identity-for-the-mtv-vmas\/"},"modified":"2023-02-07T10:30:33","modified_gmt":"2023-02-07T08:30:33","slug":"a-motion-first-identity-for-the-mtv-vmas","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/a-motion-first-identity-for-the-mtv-vmas\/","title":{"rendered":"A motion-first identity for the MTV VMAs\u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tMTV\t<\/h2>\n\t\tA motion-first identity for the MTV VMAs\u00a0\t<\/h1><\/div>\n\n
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\n\t\tThe MTV Video Music Awards (VMAs) is a culture-defining event watched by millions of viewers each year. Since its introduction in 1984, the scale of its cultural impact has only grown, giving us some of the most memorable moments in pop culture. Lady Gaga\u2019s meat dress, Britney Spears dancing with a live python, and Kanye West interrupting a 19-year-old Taylor Swift all took place at an MTV VMA celebration.\u00a0

Each year, fans from around the world tune in to watch on TVs, mobile devices, and computer screens. They want to be a part of the party\u2013the production, the conversations, and of course, the pop culture.\u00a0

This goal of inclusion is why the MTV VMAs selected Studio Dumbar\/DEPT\u00ae to create a dynamic, motion-first campaign for the 2022 show.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t