{"id":4251956,"date":"2023-08-23T14:06:45","date_gmt":"2023-08-23T12:06:45","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/reimagining-how-political-leaders-create-meaningful-change\/"},"modified":"2023-08-23T14:06:45","modified_gmt":"2023-08-23T12:06:45","slug":"reimagining-how-political-leaders-create-meaningful-change","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/reimagining-how-political-leaders-create-meaningful-change\/","title":{"rendered":"Reimagining how political leaders create meaningful change"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tTony Blair Institute\t<\/h2>\n\t\tReimagining how political leaders create meaningful change\t<\/h1><\/div>\n\n
\n\t\n\t\tThrough deep industry, audience, and brand research, BASIC\/DEPT\u00ae and DEPT\u00ae solidified Tony Blair Institute’s brand essence and emphasised their position as the political wellspring of transformation.

This lens built the foundation for the rest of the work, allowing us to design and develop a destination for insights that inspired curiosity and captivated audiences through compelling storytelling.\u00a0\t<\/p><\/div>\n\n
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\n\t\t\n\t\tA new era \t<\/h2>\n\t\t\t\t\t
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\n\t\tThe Tony Blair Institute for Global Change (TBI) focused on building connections with reform-minded political leaders, but the site did not necessarily reflect that.

To the first-time visitor, the site looked to only serve a demographic of a certain age or maturity. In addition to this, the institute\u2019s website was an extensive library of content beyond political reports and commentary\u2014but it wasn\u2019t easy to navigate, nor did it encourage exploration and discovery even among return visitors.

The core challenge was to bring the TBI website into a new era and establish a destination for a range of audiences. One that showcased the institute\u2019s richness and insights by surfacing all of its efforts and the impact it delivers, to both newcomers and an existing audience of political leaders.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t