{"id":4251905,"date":"2024-10-09T18:59:00","date_gmt":"2024-10-09T16:59:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/be-free-in-your-own-skin\/"},"modified":"2024-10-16T15:43:42","modified_gmt":"2024-10-16T13:43:42","slug":"be-free-in-your-own-skin","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/be-free-in-your-own-skin\/","title":{"rendered":"Be free in your own skin"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tPhilips\t<\/h2>\n\t\tBe free in your own skin\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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\n\t\t\n\t\tReclaiming the category\t<\/h2>\n\t\t\t\t\t
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\n\t\tPhilips, a renowned hair care and removal leader, was losing its edge. Their communications were outdated, the landscape was becoming increasingly more competitive, and the hair removal culture was changing.

As a result, Philips was losing its position as a category leader.

The task was clear: re-introduce Philips Lumea. Improve preference on the brand and product level among a female audience in various markets.

The existing communication within the hair removal space perpetuated unrealistic expectations for women, contributing to years of self-doubt and internalised pressures. So, the objective was to create messaging that not only acknowledged and validated women’s experiences but also empowered them to feel confident and at peace with their bodies. \t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t