{"id":4251884,"date":"2023-11-29T11:46:34","date_gmt":"2023-11-29T09:46:34","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/organised-chaos-on-tiktok\/"},"modified":"2023-11-29T11:46:34","modified_gmt":"2023-11-29T09:46:34","slug":"organised-chaos-on-tiktok","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/organised-chaos-on-tiktok\/","title":{"rendered":"Organised chaos on TikTok"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tbol\t<\/h2>\n\t\tOrganised chaos on TikTok\t<\/h1><\/div>\n\n
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\n\t\n\t\tEngaging an audience that holds a distaste for advertisements and sponsored content to the extent that they willingly engage and appreciate branded content poses a significant challenge for all brands, including bol. By embracing Gen Z’s distinctive perspective on branded content<\/a> and crafting a wholly distinctive channel-specific tone-of-voice, bol managed to carve a niche in the hearts of younger demographics.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tAn audience that can simply scroll away\t<\/h2>\n\t\t\t\t\t
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\n\t\tBol discovered the difficulty in capturing Gen Z’s attention due to their aversion to ads; they consider them overly commercial. This generation seems to possess an inherent ability to detect advertisements from a mile away, making it an even more significant challenge for bol. In today’s scrollable and swipe-able social media landscape, audiences no longer need to endure ads. Consequently, bol aimed to create TikTok content that would genuinely engage this generation instead of being dismissed with a swipe or a scroll.
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