{"id":4251882,"date":"2023-12-01T10:34:09","date_gmt":"2023-12-01T08:34:09","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/boosting-tourism-with-an-award-winning-organic-search-strategy\/"},"modified":"2023-12-01T10:34:09","modified_gmt":"2023-12-01T08:34:09","slug":"boosting-tourism-with-an-award-winning-organic-search-strategy","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/boosting-tourism-with-an-award-winning-organic-search-strategy\/","title":{"rendered":"Boosting tourism with an award-winning organic search strategy"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tAruba.com\t<\/h2>\n\t\tBoosting tourism with an award-winning organic search strategy\t<\/h1><\/div>\n\n
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\n\t\n\t\tDuring the pandemic, the travel industry was turned upside down. This was evident in our physical world\u2014where airports looked like ghost towns compared to their previous capacities\u2014and the digital world as online searches for travel and holiday destinations dropped. The term \u201cAruba,\u201d once searched thousands of times daily, saw online searches dwindle to only a handful per week.\u00a0\u00a0

Aruba.com wanted to change this, so with the help of DEPT\u00ae, we set out to get people dreaming and searching for the destination island again.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tOne Happy Island\t<\/h2>\n\t\t\t\t\t
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\n\t\tAruba, also known as One Happy Island, guarantees joy for its visitors through beautiful white beaches, crystal-clear blue sea, warm temperatures, and cheerful culture. Through its digital presence, Aruba.com<\/a> proudly showcases the island\u2019s beauty and aims to demonstrate to people worldwide why this island is the ultimate holiday destination.\u00a0

Tourism is a crucial source of income for the island, and the pandemic-driven decrease in visitors resulted in a steep loss of revenue from this industry. As a consequence, Aruba.com faced a reduced budget for destination marketing, including paid media. Simultaneously, uncertainty among Aruba.com’s target audience caused changes in online search behavior, leaving the brand and DEPT\u00ae with a challenge: How do you attract visitors to a vacation-based website and ultimately draw travelers to the island during such an uncertain time?
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