{"id":4251836,"date":"2024-02-15T19:22:43","date_gmt":"2024-02-15T17:22:43","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/craftsmanship-and-elegance-in-harmony\/"},"modified":"2024-02-15T19:22:43","modified_gmt":"2024-02-15T17:22:43","slug":"craftsmanship-and-elegance-in-harmony","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/craftsmanship-and-elegance-in-harmony\/","title":{"rendered":"Craftsmanship and elegance in harmony"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tSECRID\t<\/h2>\n\t\tCraftsmanship and elegance in harmony\t<\/h1><\/div>\n\n
\n\t\n\t\tThe SECRID name is synonymous with innovative wallet design. So when the brand planned its ambitious Premium Collection, featuring superior materials and discerning design, it needed a campaign that would mirror the products\u2019 elegance and ingenuity. DEPT\u00ae partnered with SECRID to create a campaign video that showcased the distinct wallet varieties and reflected their high quality details.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tConnection through choreography\t<\/h2>\n\t\t\t\t\t
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\n\t\tThanks to their patented lever mechanism, SECRID wallets elegantly display the cards within. The smooth reveal is reminiscent of the bird-of-paradise courtship dance, which we used as inspiration for the campaign video. With movement and connections at the center of our story, the video script tells the tale of two wallets. At first, they move individually, fluidly dancing until they meet each other\u2014reflecting the dances of connection found in nature.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t