{"id":4251818,"date":"2024-10-11T17:28:41","date_gmt":"2024-10-11T15:28:41","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/sharing-the-magic-of-irl-events-through-social-media\/"},"modified":"2024-10-16T15:16:50","modified_gmt":"2024-10-16T13:16:50","slug":"sharing-the-magic-of-irl-events-through-social-media","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/sharing-the-magic-of-irl-events-through-social-media\/","title":{"rendered":"Sharing the magic of IRL events through social media"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tTwitch\t<\/h2>\n\t\tSharing the magic of IRL events through social media\t<\/h1><\/div>\n\n
\n\t\n\t\tTwitchCon is a convention that gathers streamers and their communities to celebrate the culture of Twitch. In its 9th year, TwitchCon landed in Las Vegas for the first time \u2013 and thousands travelled from around the world to attend the three-day convention.\u00a0

DEPT\u00ae was challenged to amplify the conversation and excitement<\/a> around the event and give attendees and people watching from home a chance to be immersed in TwitchCon.\u00a0\t<\/p><\/div>\n\n
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\n\t\t\n\t\tShaping conversation and perception through social media\t<\/h2>\n\t\t\t\t\t
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\n\t\tIn the recent past, Twitch has faced waves of negative sentiment from streamers and their communities amidst service and policy changes, and competitors entering the market. With the bulk of Twitch activity happening online, this IRL (\u201cin real life\u201d) gathering at TwitchCon offered the opportunity to bring to life the culture of Twitch and show how it is still the best place for streamers and their communities.

With that in mind, they came to DEPT\u00ae, a long-time Twitch agency partner, to help amplify the conversation and excitement for the event. We recognised that Twitch socials are the first line of communication with users and can shape conversation and perception through a more humanised image of the brand

The organic social media team at Twitch had two major goals during TwitchCon Las Vegas:\t<\/p><\/div><\/div>\n\n
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  • Reinforce @twitch\u2019s reputation as a channel of value and trust for the community, reminding them \u201cWhy Twitch\u201d is the best place for streamers<\/li>
  • Take a \u201cFewer, Bigger, Better\u201d approach featuring a mix of streamers and keeping the focus on relevant topics with bigger swings, not just filling the feed for the sake of content<\/li><\/ul><\/div><\/div>\n\n
    \n\t\tWe accomplished these goals by showcasing exclusive TwitchCon moments like a live proposal, exciting behind-the-scenes events, witty fan interactions, topical prompts, and highlighting exciting product and feature updates in an easy-to-digest thread, all showcasing @twitch as the go-to resource for attendees to share their live con experiences, as well as a source of major FOMO for at-home fans.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t