{"id":4251806,"date":"2024-07-11T17:03:55","date_gmt":"2024-07-11T15:03:55","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/"},"modified":"2024-07-11T17:03:55","modified_gmt":"2024-07-11T15:03:55","slug":"a-holistic-brand-identity-that-reflects-security-and-trust","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/","title":{"rendered":"A holistic brand identity that reflects security and trust\u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tZscaler\t<\/h2>\n\t\tA holistic brand identity that reflects security and trust\u00a0\t<\/h1><\/div>\n\n
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\n\t\n\t\tLeveraging the world’s largest security cloud, Zscaler anticipates, secures, and simplifies doing business for the world’s most established companies. The cloud-native Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications.

DEPT\u00ae worked alongside the Zscaler team to refresh its design system, creating a holistic brand identity that reflects its core pillars.\u00a0\t<\/p><\/div>\n\n
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\n\t\t\n\t\tBuilding trust in the brand \t<\/h2>\n\t\t\t\t\t
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\n\t\tZscaler\u2019s old brand elements didn\u2019t convey the right message to its audiences. They were also difficult for internal teams to use, creating cluttered, confusing collateral that didn\u2019t speak to the strategic direction of the business.\u00a0

A new design system was needed to reflect its reputation and zero-trust technology.\u00a0

Because Zscaler is in the security business, the key objective was to build trust in the brand identity and ensure that it reflected the brand pillars of anticipate<\/strong>, secure<\/strong>, and simplify<\/strong>.

However, we also wanted to showcase Zscaler as humble, easy, innovative, and advanced.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t