{"id":4394399,"date":"2022-06-16T09:29:49","date_gmt":"2022-06-16T07:29:49","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/"},"modified":"2025-12-08T13:36:11","modified_gmt":"2025-12-08T11:36:11","slug":"eight-things-brands-can-learn-from-adidas-digital-transformation","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/","title":{"rendered":"Eight things brands can learn from adidas&#8217; digital transformation"},"content":{"rendered":"<div class=\"block-whitepaper-detail-panel js-block-whitepaper-detail-panel\">\n\t<div class=\"block-whitepaper-detail-panel__header\">\n\t\t<div\n\t\tclass=\"image-wrap block-whitepaper-detail-panel__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Landing-Page-950x1080-1.png\"\n\t\t\t\tclass=\"image block-whitepaper-detail-panel__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n\n\t<div class=block-whitepaper-detail-panel__overlay><\/div><button\tclass=\"cta-button block-whitepaper-detail-panel__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all whitepapers\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-whitepaper-detail-panel__whitepaper-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tEight things brands can learn from adidas&#8217; digital transformation\t<\/h1>\t<\/div>\n\n\t<div class=\"block-whitepaper-detail-panel__cta-container\">\n\t\t<div class=\"block-whitepaper-detail-panel__description\">\n\t\t\t<p\t\tclass=\"typography block-whitepaper-detail-panel__cta-content-title typography__color--white typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOverview\t<\/p><p\t\tclass=\"typography block-whitepaper-detail-panel__cta-content-text typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWith digital sales growing from \u20ac1.5 billion to just under \u20ac5 billion in less than five years, adidas is the poster child for successful digital transformation.<br><br>Director of Solution Architecture at adidas.com, Andy Todd, is accountable for the brand\u2019s e-commerce architecture and online experiences that serve consumers across the world. He sat down with DEPT\u00ae to share the secret sauce to the company\u2019s impressive digital transformation.<br><br>Download this longread to find out more.\t<\/p>\t\t<\/div>\n\t\t<div class=\"block-whitepaper-detail-panel__form\">\n\t\t\t<div class=\"pardot-forms block-whitepaper-detail-panel__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2022-06-15\/2dqbbs6\"\n\t\tclass=\"pardot-forms__embed block-whitepaper-detail-panel__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMore Insights?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/en-gb\/all-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tView all Insights\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-in\/insight\/dept-strong-performer-forrester-wave-commerce-services-q1-2026\/\"\n\t\t\t\ttitle=\"DEPT\u00ae named a Strong Performer in The Forrester Wave\u2122: Commerce Services, Q1 2026\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/Forrester-_-2026-_-Insight-_-Phrase-16_9.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae named a Strong Performer in The Forrester Wave\u2122: Commerce Services, Q1 2026\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tCOMMERCE&emsp;\u2022&emsp;Nitin Kediyal\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae named a Strong Performer in The Forrester Wave\u2122: Commerce Services, Q1 2026<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-in\/insight\/dept-brings-its-cannes-style-moments-year-round-with-future-club\/\"\n\t\t\t\ttitle=\"DEPT\u00ae brings its Cannes-Style moments year-round with Future Club\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/DFC-INSIGHT-IMAGE-1-1080X1350.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae brings its Cannes-Style moments year-round with Future Club\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae brings its Cannes-Style moments year-round with Future Club<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-in\/insight\/navigating-indias-dpdp-act-with-privacy-by-design\/\"\n\t\t\t\ttitle=\"Navigating India\u2019s DPDP Act with Privacy-by-Design\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/01\/Navigating-Indias-DPDP-Act-with-Privacy-by-Design-Insight-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Navigating India\u2019s DPDP Act with Privacy-by-Design\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tTECH &AMP; DATA&emsp;\u2022&emsp;Rohit Shukla\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Navigating India\u2019s DPDP Act with Privacy-by-Design<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"In this longread, adidas shares the secret sauce to the company\u2019s impressive digital transformation in eight key takeaways.","protected":false},"author":40,"featured_media":4376314,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"whitepaper-topics":[],"person":[591],"whitepaper-industries":[42915],"class_list":["post-4394399","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eight things brands can learn from adidas&#039; digital transformation - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"In this longread, adidas shares the secret sauce to the company\u2019s impressive digital transformation in eight key takeaways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eight things brands can learn from adidas&#039; digital transformation - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"In this longread, adidas shares the secret sauce to the company\u2019s impressive digital transformation in eight key takeaways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T11:36:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Landing-Page-950x1080-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/\",\"url\":\"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/\",\"name\":\"Eight things brands can learn from adidas' digital transformation - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Landing-Page-950x1080-1.png\",\"datePublished\":\"2022-06-16T07:29:49+00:00\",\"dateModified\":\"2025-12-08T11:36:11+00:00\",\"description\":\"In this longread, adidas shares the secret sauce to the company\u2019s impressive digital transformation in eight key takeaways.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/#breadcrumb\"},\"inLanguage\":\"en-in\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-in\",\"@id\":\"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/#primaryimage\",\"url\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Landing-Page-950x1080-1.png\",\"contentUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Landing-Page-950x1080-1.png\",\"width\":950,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.deptagency.com\/en-in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eight things brands can learn from adidas&#8217; digital transformation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\",\"url\":\"https:\/\/www.deptagency.com\/en-uki\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-in\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eight things brands can learn from adidas' digital transformation - DEPT\u00ae","description":"In this longread, adidas shares the secret sauce to the company\u2019s impressive digital transformation in eight key takeaways.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/","og_locale":"en_US","og_type":"article","og_title":"Eight things brands can learn from adidas' digital transformation - DEPT\u00ae","og_description":"In this longread, adidas shares the secret sauce to the company\u2019s impressive digital transformation in eight key takeaways.","og_url":"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-12-08T11:36:11+00:00","og_image":[{"width":950,"height":1080,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Landing-Page-950x1080-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/","url":"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/","name":"Eight things brands can learn from adidas' digital transformation - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Landing-Page-950x1080-1.png","datePublished":"2022-06-16T07:29:49+00:00","dateModified":"2025-12-08T11:36:11+00:00","description":"In this longread, adidas shares the secret sauce to the company\u2019s impressive digital transformation in eight key takeaways.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/#breadcrumb"},"inLanguage":"en-in","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/"]}]},{"@type":"ImageObject","inLanguage":"en-in","@id":"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Landing-Page-950x1080-1.png","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/06\/Landing-Page-950x1080-1.png","width":950,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-in\/downloads\/eight-things-brands-can-learn-from-adidas-digital-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-in\/"},{"@type":"ListItem","position":2,"name":"Eight things brands can learn from adidas&#8217; digital transformation"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-in"}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/whitepaper\/4394399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/whitepaper"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/types\/whitepaper"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":2,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/whitepaper\/4394399\/revisions"}],"predecessor-version":[{"id":4394448,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/whitepaper\/4394399\/revisions\/4394448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/media\/4376314"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/media?parent=4394399"}],"wp:term":[{"taxonomy":"whitepaper-topic","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/whitepaper-topics?post=4394399"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/person?post=4394399"},{"taxonomy":"whitepaper-industry","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-in\/wp-json\/wp\/v2\/whitepaper-industries?post=4394399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}