{"id":4370543,"date":"2021-04-08T06:09:18","date_gmt":"2021-04-08T04:09:18","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=service&#038;p=4370543"},"modified":"2025-12-08T13:35:29","modified_gmt":"2025-12-08T11:35:29","slug":"tools","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-in\/service\/growth\/tools\/","title":{"rendered":"Technology (tools)"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tTechnology (tools)\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tThe most successful companies rely not just on one tool, but on a suite of digital marketing tools to grow their business. Tools that help you to understand your customers, competitors and campaigns. Smart applications that check the availability of your website, tools that alter online advertisements (even based on the weather!) or ways of connecting data warehouses. The tools we use are either best-of-breed from selected partners like Google Marketing Platform, or they\u2019re invented and built by our in-house development team.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tMonitoring your campaign\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">A\u00a0<a href=\"https:\/\/www.deptagency.com\/service\/digital-marketing\/seo\" target=\"_blank\" rel=\"noreferrer noopener\">keyword<\/a>\u00a0that\u2019s not performing well, or an advertisement that\u2019s letting you down? Changes in your competitors\u2019 campaigns that demand a different bidding strategy? Your\u00a0<a href=\"https:\/\/www.deptagency.com\/service\/brand-campaigns-content\/campaign-and-activation\" target=\"_blank\" rel=\"noreferrer noopener\">campaigns<\/a>\u00a0are monitored automatically by our tools, as well as by your digital consultant. The tools ensure that significant changes in your campaign are noticed immediately, so we can act on them in real-time and as soon as possible.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tCampaign management and optimisation\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">The prices and stock of your products can change by the minute. Your target audience and their customer journey phase aren\u2019t static either. All this means that your campaigns need to be up to date\u2014all the time. That\u2019s why we develop\u00a0<a href=\"https:\/\/www.deptagency.com\/service\/digital-marketing\/data-intelligence\/data-science\" target=\"_blank\" rel=\"noreferrer noopener\">machine learning solutions<\/a>\u00a0to optimise and automate manual campaign management. Many of our tools are designed to automatically alter your campaigns based on different data sources. Like your product feed or actions of your competitors, but also the current weather. Other applications are customer clustering and customer journey attribution.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tMonitoring your website\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Just like your home, a website is never finished. Different teams in a company can alter what\u2019s offered on a website. They modify aspects such as text, titles and URLs. Every change that is made, no matter how small, can have an impact on a website\u2019s performance. That\u2019s the reason we developed a tool that automatically checks what changes are being made to a website, and that ensures that critical trackers are not removed from the website. Does something go awry? Then your digital marketing consultant is informed immediately to take action. So you can rest easy.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tMore from technology (tools) services\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\"><a href=\"https:\/\/www.deptagency.com\/service\/monitor-effectiveness-of-media-buying\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monitor effectiveness of media buying<\/a>, <a href=\"https:\/\/www.deptagency.com\/service\/automation-of-media-buying\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automation of media buying<\/a>, <a href=\"https:\/\/www.deptagency.com\/service\/google-marketing-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google marketing platform<\/a><\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-fd804971317af78e2548f8141c1b2b50\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' 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