{"id":4368833,"date":"2023-04-11T23:57:52","date_gmt":"2023-04-11T21:57:52","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=service&#038;p=4368833"},"modified":"2025-12-08T13:34:32","modified_gmt":"2025-12-08T11:34:32","slug":"technology","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-in\/service\/growth\/technology\/","title":{"rendered":"Technology"},"content":{"rendered":"\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--white\"\n\t>\n\t<h1 class=\"heading js-cta-text-content heading__color--richBlack heading__size--xxl heading__align--left cta-text__content\">\n\t\t\tTechnology\t<\/h1><\/div>\n\n<div class=\"block-rich-text\" data-theme=\"white\">\n\t\t\t<div class=\"block-rich-text__left-content\">\n\t\t<h3\t\tclass=\"typography block-rich-text__subhead typography__color--bodyOnWhite typography__size--eyebrow typography__align--left\"\n\t\t\t>\n\t\tOur approach to Technology\t<\/h3><h2\t\tclass=\"typography block-rich-text__title typography__color--onyxGrey typography__size--h3 typography__align--left\"\n\t\t\t>\n\t\tUnleash your digital marketing potential with digital experience platforms\t<\/h2>\t\t<\/div>\n\t\n\t<div class=\"block-rich-text__content\">\n\t\t\n<div class='block-rich-text__item'><div class='block-rich-text__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWant to know the secret to digital marketing success? It&#8217;s not relying on just one platform but using a whole suite of digital experience platforms that help you understand your customers, keep an eye on your competition, and optimize your campaigns like a pro.<br><br>Our expertise in various digital experience platforms includes some seriously smart applications and technologies that monitor your website&#8217;s availability, adjust your ads based on all sorts of factors (even the weather!), and connect all your data warehouses. We&#8217;ve partnered with the best, like <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/google-marketing-platform\/\">Google Marketing Platform<\/a>, and even developed our proprietary tool, <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/growth\/ada-by-dept-our-all-in-one-proprietary-martech-platform\/\">Ada by DEPT\u00ae<\/a>.<br><br>We leverage these tools to automatically keep tabs on your campaigns, spotting underperforming keywords and changes in your competition&#8217;s strategy that require a new bidding approach. We catch these changes in real time and take action to keep your campaigns on top.<br><br>We know digital campaigns need constant updates, so we use machine learning to automatically optimize and adjust your campaigns based on many different data sources &#8211; like product feeds or actions of your competitors. We also use customer clustering and journey attribution tools to help you deeply\u00a0 understand your audience and their digital footprint.<br><br>Successful companies use a suite of digital marketing tools and technologies to really nail their campaigns and ensure peak performance. Rely on us to help you navigate and implement the best digital experience platforms and solutions for your company.<br><br>More technology services:<br><a href=\"https:\/\/www.deptagency.com\/en-us\/service\/growth\/ada-by-dept-our-all-in-one-proprietary-martech-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ada by DEPT\u00ae<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/monitor-effectiveness-of-media-buying\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monitor effectiveness of media buying<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/automation-of-media-buying\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automation of media buying<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/google-marketing-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Marketing Platform (GMP)<\/a> \/ <a href=\"https:\/\/www.deptagency.com\/en-us\/service\/growth\/data-intelligence\/cdp-customer-data-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer data platform (CDP)<\/a>\t<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-routing-banner block-routing-banner__background-color--onyxGrey\">\n\t<h3\t\tclass=\"typography block-routing-banner__title typography__color--white typography__size--h3 typography__align--left\"\n\t\t\t>\n\t\tTechnology is just one of the services available in our end-to-end digital media programs.\t<\/h3><p\t\tclass=\"typography block-routing-banner__subtitle typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFrom digital experience platforms to channel domination, we can help you boost your growth marketing efforts.\t<\/p><a\tclass=\"cta-button block-routing-banner__cta-button cta-button__color--white cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/service\/growth\/end-to-end-digital-media-programs\/\" >\n\t\n\t\t\t<span>\n\t\t\tEXPLORE END-TO-END PROGRAMS\t\t<\/span>\n\t\n<\/a><\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFeatured technology insights\t<\/h2>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/insight\/growth-marketing-report-special-feature-technology\/\"\n\t\t\t\ttitle=\"Growth marketing report special feature: technology\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Technology-Tools_-Monitor-Effectiveness-of-Media-Buying-320x200-2.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Growth marketing report special feature: technology\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Sam Huston\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Growth marketing report special feature: technology<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/insight\/6-ways-marketers-can-leverage-data-during-a-recession\/\"\n\t\t\t\ttitle=\"6 ways marketers can leverage data during a recession\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/20221122_BlFI_6WaysMarketersCanLevergeDataDuringARecession.jpeg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"6 ways marketers can leverage data during a recession\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tTECH &AMP; DATA&emsp;\u2022&emsp;Laura Colton\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>6 ways marketers can leverage data during a recession<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--whitepaper universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/downloads\/2022-recap-and-2023-predictions\/\"\n\t\t\t\ttitle=\"2022 recap and 2023 predictions\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/orange-blur-on-black-background.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"2022 recap and 2023 predictions\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tTECHNOLOGY&emsp;\u2022&emsp;Ellen Corrigan\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>2022 recap and 2023 predictions<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Paper\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tLet\u2019s work together. We\u2019d love to help you in all things growth.\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/03\/technology.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-c2941fa5b620900314f16655511741ca\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer 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fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4368834,"parent":4370568,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"categories":[42887],"person":[39644],"class_list":["post-4368833","service","type-service","status-publish","has-post-thumbnail","hentry","category-growth"],"acf":{"dept_is_3q_page":false,"featured_case_study_1":"","featured_case_study_2":"","listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technology - DEPT\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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