{"id":4368361,"date":"2023-09-29T09:33:19","date_gmt":"2023-09-29T07:33:19","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/affiliate-marketing\/"},"modified":"2025-12-08T13:34:17","modified_gmt":"2025-12-08T11:34:17","slug":"affiliate-marketing","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-in\/service\/growth\/affiliate-marketing\/","title":{"rendered":"Affiliate marketing"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<button class=\"btn btn__color--white block-panel-with-rich-text__back-button\" onclick=window.history.back()>\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__arrow-left-circle\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' fill='none' viewBox='0 0 24 24'><g class='symbol'><path stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5' d='M12.479 6.74L6.739 12l5.74 5.26M7.217 12H17.74'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill='currentColor' fill-rule='evenodd' d='M1 12c0 6.075 4.925 11 11 11s11-4.925 11-11S18.075 1 12 1 1 5.925 1 12zm5.233.553l5.739 5.26 1.013-1.105-4.318-3.958h9.072v-1.5H8.667l4.318-3.958-1.013-1.106-5.74 5.261L5.63 12l.604.553z' clip-rule='evenodd'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t<\/button><h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tAffiliate marketing\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tAffiliate marketing is a performance-based marketing strategy where businesses reward affiliates (individuals or other companies) for driving traffic or sales to their website through the affiliate&#8217;s marketing efforts.\u00a0<br>\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">This strategy has proven itself to be a reliable \u2013 and resilient \u2013 driver of revenue during even the most challenging economic climate. It allows companies to expand into new markets and convert customers through a low-risk, high-return channel.\u00a0<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tHow we can help\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">We help brands to reach business goals by crafting their affiliate marketing and branded partnerships strategy, from setting up, managing, and scaling their partnerships to accelerating growth. We work with clients to translate their digital goals to affiliate KPIs that inform a solid affiliate strategy and roadmap. From there we can actively recruit, activate, and optimize publisher relationships, measure success through automation, app tracking and influencer network implementations, and optimize budget and program management based on affiliate performance.\u00a0<br><br>The power of partnerships within affiliate marketing comes from the right data insights. We saw this firsthand through our work with international beauty brand <a href=\"https:\/\/www.deptagency.com\/case\/a-new-affiliate-programme-for-branding-and-performance\/\">Paula\u2019s Choice<\/a>. Together, we created a new affiliate program that resulted in additional revenue streams driven by content and many new customers, as 82% of customers who made a purchase through the affiliate program were new to the brand.<br><br>By combining the strengths of performance and influencer marketing and building on strong existing partnerships, we can help take your affiliate marketing strategy to the next level.\u00a0<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-c5df9a53e5cd19137263ba701f873ec6\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' 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