{"id":4395245,"date":"2025-05-07T12:48:40","date_gmt":"2025-05-07T10:48:40","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/2024-impact-report\/"},"modified":"2025-12-05T16:40:33","modified_gmt":"2025-12-05T14:40:33","slug":"2024-impact-report","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/2024-impact-report\/","title":{"rendered":"2024 Impact Report"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t2024 Impact Report<\/h1>
\n\t\t\t\n\t\n\t
\n\t\tPooja Dindigal\t\t
\n\t\tGlobal Head of Impact\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tMay 7, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tOur 2024 Impact Report chronicles the past year\u2019s accomplishments, learning lessons, and our plans to continue leveraging digital as a force for good in 2025 and beyond.<\/p>\n\tIn a constantly shifting world, our commitment to our values stands firm. We believe in taking a pragmatic yet principled approach \u2013 rooted in impact, transparency, and accountability \u2013 because it makes us a better company and a more resilient one.\u00a0<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\t\n\tIn 2024, we worked with clients all around the world \u2013 including ReflexAI, Ocean Spray, the United States Olympic & Paralympic Committee, and SIGNS (NVIDIA) \u2013 to leverage new technologies such as AI to create digital products, experiences, and marketing campaigns that have a lasting positive impact.

As a result of these efforts and the initiatives we\u2019ve taken across the full scope of our business, we achieved our first B Corp recertification in early 2025.

The DEPT\u00ae 2024 Impact Report chronicles our proudest accomplishments, our biggest learning moments, and our plans to continue helping our clients leverage digital as a force for good in 2025 and beyond.<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\t\t
\n\t\tDownload the DEPT\u00ae <\/strong>2024 Impact Report<\/p>\t<\/div>\n\t\n\tVIEW REPORT<\/a><\/div>\n\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t01. Ethics, responsibility, and the future of digital<\/p>\n\tWhether we are building accessible digital platforms, shaping AI governance strategies, or advising on sustainability communications, we help clients embed ethics, responsibility, and long-term impact into their digital evolution.\u00a0

Each one of these projects leverages the power of technology to drive groundbreaking innovations that leave a lasting impact on our world. Impactful work comprised nearly 10% of our overall global revenue in 2024.<\/p><\/div><\/div>\n\n\n\t\n\t
\n\t\t
\n\t\t\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\n\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t02. Record participation for DEPT\u00ae Cares<\/p>\n\tAs DEPT\u00ae has grown, so has DEPT\u00ae Cares. Once a single-afternoon activity for a handful of Depsters in Amsterdam, we expanded this beloved tradition to a month-long initiative in 2023, giving Depsters around the world more opportunity to close their laptops and make a hands-on difference in their communities.\u00a0

This year, we celebrated the biggest DEPT\u00ae Cares ever: 800+ Depsters \u2013 from Melbourne to Boston, Buenos Aires to Berlin, Skopje to Mumbai \u2013 showed up for dozens of volunteer opportunities organised by our local teams. We also introduced DEPT\u00ae Cares: Holiday Edition, giving Depsters a second opportunity to spend time giving back to their local communities.

Additionally, we gave back 1.2% of our profit, a decrease from last year, but still surpassing our commitment to donate 1% of profit through pro bono work and charitable donations each year.<\/p><\/div><\/div>\n\n
\n\tTotal pro bono and volunteer hours<\/p>\n\t\n\t\n\t\n\t\t\t\t\t
  • \n\t\t\t\t

    \n\t\t\t\t\t11,956\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\t2024\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t12,223\u00a0\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\t2023\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t4,589\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\t2022\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t03. Creating a more connected, vibrant, inclusive culture<\/p>\n\t2024 was a year of transformation, alignment, and foundation-strengthening for DEPT\u00ae. Internally, we remained focused on uniting our Depsters under a shared vision \u2013 to create a workplace that is not only high-performing but also deeply connected.

    To tangibly streamline our operations and move toward a more unified, client-centric approach, we restructured the organisation into regional teams that enhance both commercial and creative excellence.\u00a0\u00a0

    2024 laid the foundation for a more cohesive, unified DEPT\u00ae: one where our people feel supported, engaged, and inspired to push boundaries for the better of our clients \u2013 and the world \u2013 together.<\/p><\/div><\/div>\n\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t<\/div>\n\n\n\t\n\t\t\t\t\t\n\t\t\t\n\t04. Our carbon footprint is more accurate than ever<\/p>\n\tIn 2024, we took a significant step forward in maintaining DEPT\u00ae\u2019s environmental commitments by introducing a new partner: 51 to Carbon Zero.\u00a0

    51 to Carbon Zero helps us measure our emissions and work closely on reduction, and we have already made valuable improvements to our reduction strategy, including submitting science-based targets. However, our carbon footprint increased by 25% due to improvements to our measurement approach.\u00a0

    Nevertheless, we remain confident in our ability to mitigate our environmental impact. Going forward, we\u2019ve adjusted our environmental strategy with several initiatives \u2013 including a locally-led Housing Strategy \u2013 in order to align with the Paris Climate Agreement\u2019s pursuit of \u201cnet zero\u201d emissions.\u00a0<\/p><\/div><\/div>\n\n

    \n\tTotal emissions, scopes 1-3\u00a0<\/p>\n\t\n\t\n\t\n\t\t\t\t\t
  • \n\t\t\t\t

    \n\t\t\t\t\t11,545\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\ttCO2 \/ 2024\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t9,179\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\ttCO2 \/ 2023\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t

  • \n\t\t\t\t

    \n\t\t\t\t\t11,113\t\t\t\t<\/p>\n\n\t\t\t\t

    \n\t\t\t\t\ttCO2 \/ 2022\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n

    \n\tExplore our previous impact reports for a closer look at our progress over the years.<\/p><\/div>\n\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t2021 REPORT<\/div>\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t2022 Report<\/div>\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t2023 Report<\/div>\t\t<\/a>\n\t<\/div>\n\n
    \n\tON OUR<\/strong> Mind<\/span><\/h2>\n\tVIEW ALL INSIGHTS<\/a>\n\t\n\t\t\n\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t\t\t\"\"\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t
    \n\t\t
    \n\t\t\t
    \n\t\t\t\t<\/svg>\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t
      \n\t\t\t\t\n\t