{"id":4385355,"date":"2013-03-27T08:28:55","date_gmt":"2013-03-27T06:28:55","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/why-are-you-getting-low-ctr-on-facebook-because-your-ads-suck\/"},"modified":"2025-12-08T13:48:13","modified_gmt":"2025-12-08T11:48:13","slug":"why-are-you-getting-low-ctr-on-facebook-because-your-ads-suck","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/why-are-you-getting-low-ctr-on-facebook-because-your-ads-suck\/","title":{"rendered":"Why are you getting low CTR on Facebook? Because your ads suck"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhy are you getting low CTR on Facebook? Because your ads suck\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJoseph Kerschbaum\t\t
\n\t\tSVP, Search & Growth Labs\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t27 March 2013\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tMuch is made of the low CTR of Facebook ads. An average (or even good) rate of click is 0.020-0.050%, depending on who you ask. That’s a lot of ads displayed with not very many clicks. Others approach a more respectable, but still frustratingly low CTR of up to 0.5%

There are reasons for low CTR, but the biggest one I’ve noticed while checking for pictures of what my friends had for lunch that day is that most Facebook ads just suck. Plain and simple, no kid gloves, they suck in many ways. \t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t