{"id":4385349,"date":"2013-08-21T08:30:08","date_gmt":"2013-08-21T06:30:08","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/qa-your-pixels-before-you-optimize-heres-how\/"},"modified":"2025-12-08T13:48:12","modified_gmt":"2025-12-08T11:48:12","slug":"qa-your-pixels-before-you-optimize-heres-how","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/qa-your-pixels-before-you-optimize-heres-how\/","title":{"rendered":"QA your pixels before you optimize! Here's how"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tQA your pixels before you optimize! Here's how\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t\t\t\t21 August 2013\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tSEM is all about analyzing performance metrics. To optimize our campaigns, we need to be sure that our metrics are legit; accurate conversion tracking is essential. Regardless of whether you are reporting on performance directly from the publisher or using a third-party tracking system, your pixels need to be in order.

The pixel QA essentially breaks down into two steps: 1) confirm what type of conversions you\u2019re tracking and where they take place, and 2) test conversions for any conversion pages that come up missing in step 1.\t<\/p><\/div><\/div>\n\n
\n\t\tVerify conversion types\t<\/h3><\/div><\/div>\n\n
\n\t\tWhen you first take over an account, check the conversions you are tracking. In AdWords, for example, click on conversions in Tools and Analysis to see what conversions are currently being tracked within your account.

If there are suspect conversion types, check with the client that these align with current goals.

You can then click on the webpages tab to see where these conversions are taking place.

If your account has multiple conversion pages for the same event, check that these pages are represented here; if conversion pages are missing where they would be expected according to traffic, bring this to the attention of your client. Once the client has confirmed that the pixel has been placed on the conversion page, perform a test conversion<\/strong> to verify if these continue to be absent.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t