{"id":4385347,"date":"2013-10-03T07:38:01","date_gmt":"2013-10-03T05:38:01","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/in-the-ring-page-post-photo-ads-vs-page-post-link-ads\/"},"modified":"2025-12-08T13:48:12","modified_gmt":"2025-12-08T11:48:12","slug":"in-the-ring-page-post-photo-ads-vs-page-post-link-ads","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/in-the-ring-page-post-photo-ads-vs-page-post-link-ads\/","title":{"rendered":"Page post photo ads vs. page post link ads: A showdown"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tPage post photo ads vs. page post link ads: A showdown\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tWes Flippo\t\t
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\n\t\t\t\t\t3 October 2013\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tI think it\u2019s been hammered into every Facebook advertiser\u2019s mind at this point, but unpublished page posts are the way to go when you want to drive high engagement and offsite conversions. Where do you want to be? The News Feed! How are you going to get there? Unpublished page posts!

The debate, now, is which type of post is best? Specifically between unpublished link posts and unpublished photo posts.

I\u2019m not going to sugarcoat this; I am torn between which to use, both from a performance standpoint and also a strategic standpoint. All signs, from Facebook, point to using these link posts more for eCommerce or direct response clients for two reasons:\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t