{"id":4385325,"date":"2017-11-06T06:15:44","date_gmt":"2017-11-06T04:15:44","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/googles-ghost-ads-work\/"},"modified":"2025-12-08T13:48:09","modified_gmt":"2025-12-08T11:48:09","slug":"googles-ghost-ads-work","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/googles-ghost-ads-work\/","title":{"rendered":"Google’s ghost ads: What they are and how they work"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tGoogle’s ghost ads: What they are and how they work\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t\u201cHow do we know that display campaigns are doing anything?\u201d \u201cThose people probably would have converted anyway!\u201d We\u2019ve all heard some version of these questions\/statements from our clients, and they are very valid concerns. In the past, the only way to answer them was to segment out a geo-region, run a PSA test, or try audience segmentation, which is difficult, hard to measure, expensive, and prone to having the data corrupted by outside forces like earned media and seasonality.

But now, if you have enough conversion volume, there is another option in Google AdWords. It\u2019s called a Conversion Lift Test (sometimes also referenced by the much cooler name, Ghost Ads.) Here I want to give you an overview of how to run a Google Conversion Lift Test, as well as an explanation of why you cannot run this test for programmatic vendors.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t