{"id":4385317,"date":"2018-01-10T06:24:13","date_gmt":"2018-01-10T04:24:13","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/retail-revolution-part-3-adjusting-digital-strategy\/"},"modified":"2025-12-08T13:48:08","modified_gmt":"2025-12-08T11:48:08","slug":"retail-revolution-part-3-adjusting-digital-strategy","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/retail-revolution-part-3-adjusting-digital-strategy\/","title":{"rendered":"The retail revolution, part 3: adjusting digital strategy"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe retail revolution, part 3: adjusting digital strategy\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSam Huston\t\t
\n\t\tCSO of Growth, Americas\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t10 January 2018\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tIf you\u2019ve been following along (with the series intro and a guide to online\/offline tracking<\/a>), you\u2019re now an expert on why physical stores are important and how to track their metrics. So how does this all tie in with your digital strategy?\t<\/p><\/div><\/div>\n\n
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\n\t\tTracking offline conversions opens the door to a plethora of new kinds of ads to test. Campaigns that primarily drive in-store sales often get their budgets slashed all too quickly because their performance\u00a0looks<\/em>\u00a0poor, when in reality, they simply have not been getting full credit. Once your campaigns start to get some level of credit for\u00a0all<\/em>\u00a0types of sales, you can look at the bigger picture when it comes to advertising strategy.\t<\/p><\/div><\/div>\n\n
\n\t\tHere are some of the many ways you can adjust your strategy to account for offline sales.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t