{"id":4385066,"date":"2021-04-01T13:10:22","date_gmt":"2021-04-01T11:10:22","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/create-unique-experiences-in-a-users-inbox\/"},"modified":"2025-12-08T13:48:00","modified_gmt":"2025-12-08T11:48:00","slug":"create-unique-experiences-in-a-users-inbox","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/create-unique-experiences-in-a-users-inbox\/","title":{"rendered":"Create unique experiences in a user\u2019s inbox"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tCreate unique experiences in a user\u2019s inbox\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tDaan Kramer\t\t
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\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tThough marketers have numerous channels at their disposal to communicate with their customers, email still remains a popular choice. After all, your customers have chosen to receive communication about your company or products, so brands should use this opportunity. However, many of us receive too many marketing emails that all look the same. So how can your brands stand out from the crowd? By using Salesforce\u2019s new \u2018interactive email\u2019 feature which enables brands to take their customer interactions to the next level.\t<\/h2>\n\n\n\t\tWhat is an interactive email?\t<\/h2>\n\n\n\t\tLet\u2019s start with the basics, interactive content is anything which requires the user to actively engage and participate with the content to access the full experience. Interactive email incorporates those same features into an email campaign. Due to technical challenges, some companies are still playing catch-up. However,\u00a0Salesforce Marketing Cloud<\/a>\u00a0has released a new feature in April 2020 which enables brands to give their emails this extra edge.\t<\/p>\n\n\n\t\tNamed one of the top email trends of 2019, interactive emails empower brands to interact with their customers without having to first send them to their company website. Not only is this be a change from traditional email marketing and keep customers interested in your brand emails, but interactive emails can also increase the click-to-open rate by\u00a073%<\/a>.\t<\/p>\n\n\n\t\tInteract without leaving your inbox\t<\/h2>\n\n\n\t\tInteractive emails can be used for a multitude of reasons and campaigns. A simple example is a rate and review campaign where customers can give their feedback directly in the email. Interactive emails can also be used for various data enrichment campaigns. This enables you to ask your customers various personal questions, such as their birthday for instance, and have them fill in the information directly in their email. This data is then stored in Salesforce\u2019s Marketing Cloud and can be easily found by the user.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t