{"id":4385050,"date":"2021-04-01T13:10:22","date_gmt":"2021-04-01T11:10:22","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/working-with-headless-cms\/"},"modified":"2025-12-08T13:47:59","modified_gmt":"2025-12-08T11:47:59","slug":"working-with-headless-cms","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/working-with-headless-cms\/","title":{"rendered":"Working with a “headless” CMS"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWorking with a “headless” CMS\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJasper Steenweg\t\t
\n\t\tIntegrations Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tA Content Management System (CMS) is more than just a tool by which to organise a website. Instead, it is part of the larger digital landscape which lays the foundation for creating a personalized customer experience. One of the predominant trends of today is the use of a headless CMS. When investigating whether a headless CMS is right for your organisation, it\u2019s useful to look at its advantages and disadvantages compared to a classic CMS.\t<\/h2><\/div><\/div>\n\n
\n\t\tWhat is a headless CMS?\t<\/h2><\/div><\/div>\n\n
\n\t\tLet\u2019s start with the basics. The term \u201cheadless\u201d comes from the analogy of cutting the \u201chead\u201d, which is the front-end in this scenario, from the \u201cbody\u201d which is the back-end. Essentially, a headless CMS views the front-end and back-end as separate systems and focuses only on the back-end. Because of this, content is disassociated from its presentation layer, meaning marketers don\u2019t have to mill around in code and can easily create content and then reuse it on any current or future channels such as a website, an app and a smartwatch, to name a few examples. Also, developers can create new digital channels and experiences without being tied to any framework or language. The CMS delivers the content raw via Application Programming Interfaces (APIs) to any channel available, such as websites, apps, IoT devices, digital kiosks and so on, to create an omnichannel experience. It\u2019s similar to a database which serves your content, via an API, to any channel such as website, app and so on, that may depend on it. Similar to database tables, a content model is a core concept of any headless CMS, that when defined, gives structure to the data.\u00a0\t<\/p><\/div><\/div>\n\n
\n\t\tThe advantages of a headless CMS\t<\/h2><\/div><\/div>\n\n
\n\t\tA headless CMS has numerous advantages which make managing content across different delivery formats easier. From lower operating costs to an easy setup, here are a few benefits of using a headless CMS system:\t<\/p><\/div><\/div>\n\n