{"id":4384977,"date":"2021-04-01T13:11:46","date_gmt":"2021-04-01T11:11:46","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/which-b2c-commerce-platform-is-right-for-your-business\/"},"modified":"2025-12-08T13:47:56","modified_gmt":"2025-12-08T11:47:56","slug":"which-b2c-commerce-platform-is-right-for-your-business","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/which-b2c-commerce-platform-is-right-for-your-business\/","title":{"rendered":"Which B2C commerce platform is right for your business?"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhich B2C commerce platform is right for your business?\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJonathan Whiteside\t\t
\n\t\tGlobal EVP Technology\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tWhether you\u2019re coming at consumer-facing commerce as a fresh face or are well versed in the sector, researching the available platforms is vital in making an informed decision about which platform is right for your business. For any company looking to understand more about the commerce platform market, the Forrester Wave reports are an invaluable resource. The\u00a0Forrester Wave\u2122: B2C Commerce Suites, Q2 2020<\/a>\u00a0evaluates each platform across thirty-one criteria to assess the strengths and weaknesses of each available platform and analyses the trends developing in the industry at large.\t<\/h2>\n\n\n\t\tThis is particularly important as there is no single \u2018must-have\u2019 platform. The commerce platform sector has plenty of entrants and sees constant innovation, creating a marketplace that is both highly specialised and broad. Because of this, businesses must take a tech agnostic approach and review each of the available options when considering a new B2C platform. This makes it possible to match the various benefits of each vendor with your business\u2019s key needs and aims, rather than choosing a market leader from the outset and trying to fit a square peg in a round hole. To begin the process, here are a few important points and questions to consider.\t<\/p>\n\n\n\t\t3 key considerations\t<\/h2>\n\n\n\t\tEarly on in the process of choosing a vendor, it\u2019s important to consider three types of ease:\t<\/p>\n\n