{"id":4384770,"date":"2021-04-01T13:12:03","date_gmt":"2021-04-01T11:12:03","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-to-create-a-tactical-strategic-response-to-covid-19\/"},"modified":"2025-12-08T13:47:49","modified_gmt":"2025-12-08T11:47:49","slug":"how-to-create-a-tactical-strategic-response-to-covid-19","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/how-to-create-a-tactical-strategic-response-to-covid-19\/","title":{"rendered":"How to create a tactical strategic response to COVID-19"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tHow to create a tactical strategic response to COVID-19\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/howto_1.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Brian-Robinson-150x150.jpg\"\n\t\t\talt=\"Brian Robinson\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tBrian Robinson\t\t<br \/>\n\t\tManaging Director UK\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tThe COVID-19 pandemic has disrupted our personal and working lives in ways never experienced before. For businesses and organisations across the globe, it has created a huge cloud of uncertainty about what the next few months, and even years, may hold. The effects of this pandemic are obviously widespread and long-lasting but, critically, at a local, national and global stage, they are currently unquantifiable.\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAs all of our organisations and businesses work through the immediate effect of the pandemic, four key areas of impact stand out across the majority of verticals, in varying degrees:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>The removal of personal contact in transactions or sales cycles.<\/li><li>Restrictions on global travel.<\/li><li>Significant and immediate reduction in demand due to consumer or business uncertainty.<\/li><li>Supply chain interruption and\/or decrease.<\/li><\/ul><\/div><\/div>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFor those of us working in or close to marketing, digital and IT teams, we have felt the pressure that comes with such immediate disruption and uncertainty, with urgent questions on our roles, our budgets and spend.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t\u201cWhere our real responsibility lies within this unique scenario, is our ability to think tactically and transformatively.\u201d\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIt is far more valuable to any business or organisation if we resolve or alleviate the disruption to the business, rather than to ease symptoms by pausing or removing investment in digital, thereby creating a different longer term impact to the business.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThis article is designed to help you create a fast-paced response to both mitigate any immediate risks to the business, while preparing for long-term recovery.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tHow can you create a tactical response to COVID-19?\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFor maximum speed, efficiency and creative problem-solving, work through the following points in a \u2018war room\u2019 style remote session involving 3 \u2013 6 key senior stakeholders (any more and it becomes fragmented and unproductive).\u00a0\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIt is vital that you include IT or IS representatives, as well as the key stakeholder managing front-line sales or customer service staff.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t1.Identify the problem\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tCritically, make sure you identify the real problems \u2013 these will be high level, not symptomatic.\u00a0One tactic our consultants use, is the \u2018persistent why\u2019 to uncover the true underlying problem.\u00a0\u00a0For example, your sales are down 45% and you expect them to rapidly drop further. Why?\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Is it because people only buy in person or with consultation?<\/li><li>Is it because you can\u2019t service the current demand levels?<\/li><li>Is it because people need to see the product?<\/li><li>Is it consumer appetite?<\/li><li>Is it viewed as a non-essential purchase in this critical time?<\/li><\/ul><\/div><\/div>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tUnderstanding the real underlying issues is key and what will empower you to \u2018work the problems\u2019.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t2.Work the problem with a changed mindset\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThis is a unique opportunity for digital professionals to apply creative thinking beyond the realms of comfort for most businesses \u2013 especially those which are more averse to change and risk. If you work for a business like that, you may never have an opportunity like this again to get rapid traction on a tactical idea, and the free reign to apply it without jumping through 100 hoops. Seize it without fear of failure. In the current, unique climate, at worst you\u2019ll create zero change but at best, you could revolutionise how the business operates.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThink outside the current parameters of the business and brand:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>If this revenue stream cannot be unblocked,\u00a0<strong>are there other\/new revenue streams<\/strong>\u00a0you could create?\u00a0<\/li><li>Can you shift business emphasis and investment to a\u00a0<strong>different product\/service<\/strong>?<\/li><li>How could users\u00a0<strong>experience the product virtually<\/strong>?\u00a0<\/li><li>Could you\u00a0<strong>change your proposition<\/strong>\u00a0to a \u2018delivery\u2019 model?\u00a0<\/li><li>Could you create a\u00a0<strong>new sister brand<\/strong>\u00a0and business proposition for tactical pricing?<\/li><\/ul><\/div><\/div>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFinally, don\u2019t assume user behaviours of a month ago still stand. Your consumers and audience are\u00a0<em>open\u00a0<\/em>to change now, because it benefits them as much as you.\u00a0\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEqually, it\u2019s unlikely they\u2019ll be able to tell you what they want; right now it\u2019s about showing them something. Trial it. Get started and get\u00a0<em>something\u00a0<\/em>in front of them, fast.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t3.Review &amp; accelerate your digital roadmap\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIf you don\u2019t have one it doesn\u2019t matter. A roadmap can be 5-12 points written down on a page, so don\u2019t get puristic about this right now. Just think about how your audience can interact with you in the given circumstances and restrictions.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t\u201cIf you\u2019re cutting costs rather than shifting or reapportioning them, you\u2019re not solving the problem; you\u2019re just trying to reduce the effects.\u201d\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tFrom video live chat to group calling, mobile apps for offline access to VR platforms. Consider anything that you can tap into rapidly with software-as-a-service models, machine learning and chat bots. Rapidly research digital tools and channels that remove the blockers you\u2019ve identified. Conduct quick due diligence and deliver agile for a fast speed-to-market.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDon\u2019t over-plan. Be tactical. Prepare to fail and try something else \u2013 quickly. Go live, test, update and go live again. The key aim is speed-to-market in a 3 month window to deliver rapid change.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIf you do have a digital road-map, review and update it to ensure that all upcoming projects deliver a tactical advantage within the context of your digital transformation plans.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t4.Increase your communication with customers and the marketplace\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tNow is a defining time for brands to have honest, genuine and empathetic messaging.\u00a0The brands that choose to acknowledge and engage will be the ones that audiences pay attention to. Think about how you can be useful and informative, and deliver value to your users.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tConsider\u00a0<strong>educational platforms<\/strong>\u00a0and content, publishing\u00a0<strong>webinars\u00a0<\/strong>and\u00a0<strong>tutorials\u00a0<\/strong>which showcase your brand\u2019s personality and support your customers. If nothing else, update your users on your view of the current climate, what it means for your brand and your workforce, and the highs and lows of how you are dealing with it. This \u2018in it together\u2019 messaging can bring it home to users that even the largest brands are the sum of the people who work for them.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t5. Consider data capture\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOnce you\u2019ve worked through all the areas above, established what you can achieve with tactical digital transformation, and have created your new plan for user\/audience communication, finally consider data capture.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIn an ideal world, you have created new tactical changes to preserve and improve your business as far as possible. However, never forget the value of data.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tPart of your strategy should always include how you can use your tactical transformation work, communication, and campaign planning to increase your data capture in this more challenging period. Be ready to use it to increase revenue and conversion during recovery. (It goes without saying that all data capture should follow GDPR best practice principles).\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t6. Prepare for recovery\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAt some point, the spread of COVID-19 will start to decrease and national lockdown measures will be relaxed. Markets will enter a recovery stage as we return to normality. With regards to your digital estate, make sure that any non-tactical investments which have been postponed are scheduled and budgeted in. It is likely that during this period of recovery, digital agencies will be swamped and finding resource will be more challenging.\u00a0\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tConsider how many of the tactical changes you have been pushed to implement will be retained, and what the cost\/benefit is of these to the business. With more time to review, consider and evaluate the changes you have made. Look at the service design of the sales or engagement process with your audience; what does it now look like? What have you learned? What is the new \u2018normal\u2019? Speak to your users, run workshops, do behavioural mapping, and 1-2-1 sessions; now is the time to find out directly from them the impact of this unprecedented disruption.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t7. Presenting your strategic approach\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tPresent your strategy lightly: one slide per point. This is about speed; you don\u2019t want to be held up procrastinating over a lengthy strategic document, and you don\u2019t want to have to book a half day session with your key stakeholders to communicate your thinking. They won\u2019t appreciate it currently either.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tCovid-19 and its legacy are going to be long-term, so this won\u2019t be a one-off exercise. There will be further strategic thinking required to build in the necessary operational resiliency to survive this new reality. But, for now, the Covid-19 pandemic has showcased the value of tactical IT and digital transformation. It is up to digital and marketing professionals like us to help organisations use this time to accelerate the transition.<br><br><em>Need advice?\u00a0<a href=\"https:\/\/www.deptagency.com\/contact\/\">Contact us to book a 30 minute call\u00a0<\/a>with DEPT\u00ae\u2019s senior team for a no-strings consultation.<\/em>\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-in\/insight\/how-to-create-a-tactical-strategic-response-to-covid-19\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-in\/insight\/how-to-create-a-tactical-strategic-response-to-covid-19\/\"\n\t\t\t\tdata-share-title=\"How to create a tactical strategic response to COVID-19\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page 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universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/DEPTxAdobe-Accelerator_1080x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae launches accelerator powered by Adobe GenStudio for Performance Marketing to bridge AI\u2019s execution gap\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae launches accelerator powered by Adobe GenStudio for Performance Marketing to bridge AI\u2019s execution gap<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-in\/insight\/dept-is-the-webby-agency-network-of-the-year\/\"\n\t\t\t\ttitle=\"DEPT\u00ae is the Webby Agency &amp; Network of the Year\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/webby-winners-dept-2026.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae is the Webby Agency &amp; Network of the Year\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae is the Webby Agency &amp; Network of the Year<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey 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isn&#8217;t B2C anymore\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;Himanshu Mody\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>At WFA Forum in Mumbai, growth isn&#8217;t B2C anymore<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading 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