{"id":4384445,"date":"2022-05-11T08:18:56","date_gmt":"2022-05-11T06:18:56","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/see-how-these-5-brands-are-diving-into-web3\/"},"modified":"2025-12-08T13:41:12","modified_gmt":"2025-12-08T11:41:12","slug":"see-how-these-5-brands-are-diving-into-web3","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/see-how-these-5-brands-are-diving-into-web3\/","title":{"rendered":"See how these 5 brands are diving into web3"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tSee how these 5 brands are diving into web3\t<\/h1>
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\n\t\tKristin Cronin\t\t
\n\t\tHead of Marketing US\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t11 May 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tWelcome to web3, a new kind of internet.\u00a0

Where web2 was defined by corporate giants, web3 is defined by a host of revolutionary new technologies. From AR and AI to machine learning and blockchain, these technologies have created a wealth of opportunities for decentralization and innovation.

Web3 has the potential to fundamentally change the way that brands and consumers interact with one another. Many brands are already experimenting with NFTs and virtual worlds (aka the metaverse) to drive brand awareness and increase customer loyalty in a way that just isn\u2019t possible through traditional social media or ecommerce channels.

As the lines between the physical and digital world continue to blur, brands have the opportunity to create new business models, forms of commerce, entertainment and more. Let\u2019s look at a few brands that are diving right in.\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t