{"id":4384432,"date":"2022-05-17T10:05:42","date_gmt":"2022-05-17T08:05:42","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-tech-companies-can-win-in-the-face-of-disruption\/"},"modified":"2025-12-08T13:41:12","modified_gmt":"2025-12-08T11:41:12","slug":"how-tech-companies-can-win-in-the-face-of-disruption","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/how-tech-companies-can-win-in-the-face-of-disruption\/","title":{"rendered":"How tech companies can win in the face of disruption"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow tech companies can win in the face of disruption\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAnthony van de Veen\t\t
\n\t\tVP Global Strategic Alliances at DEPT\u00ae\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t17 May 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tDoes your company have backup laptops available in case of damage or loss? A plan of action in place should a cyber attack occur? An expert on hand to resolve connectivity issues?\t<\/h1>\n\n\n\t\tOf course, it does. Most successful businesses have plans in place for unexpected everyday events. This begs the question \u2013 shouldn\u2019t they also have protocols ready to go in case of major global or industry disruptions?\u00a0

We live in a period of immense uncertainty, and experiencing events that permanently change the status quo is now a case of \u2018when\u2019 rather than \u2018if\u2019. It\u2019s good business sense to expect the unexpected, but too many companies are taking things day by day rather than creating long-term plans. As a digital-focused firm, we\u2019re perfectly positioned to not only survive economic downturns or industry-altering events but to thrive during them by anticipating possible events and having a future-orientated vision.\u00a0
\t<\/p>\n\n\n\t\tWhat kind of global disruption do we mean?\t<\/h2>\n\n\n\t\tAnything that disrupts forward-momentum and forces a response. These disruptions take on many different shapes: economic, geopolitical, security, environmental, social, competitive or technological, to name a few. They can be anticipated a long time in advance or come out of nowhere. Here are some examples:\u00a0\t<\/p>\n\n