{"id":4384278,"date":"2021-01-19T12:23:11","date_gmt":"2021-01-19T10:23:11","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-impact-of-cross-device-conversion-tracking\/"},"modified":"2025-12-08T13:44:24","modified_gmt":"2025-12-08T11:44:24","slug":"the-impact-of-cross-device-conversion-tracking","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/the-impact-of-cross-device-conversion-tracking\/","title":{"rendered":"The impact of cross-device conversion tracking"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tThe impact of cross-device conversion tracking\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t\t\t\t19 January 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\n\t\tWhy is it necessary?\t<\/h2>\n\t\t\t\t\t
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\n\t\tDigital media allows advertisers to track users from initial exposure to eventual conversion. This measurability has driven digital media\u2019s explosive growth; the more effectively marketers collect and analyze campaign data, the more effectively they can optimize. But conclusions drawn from data are only as good as the intel they\u2019re based on, right?

As discussed in our previous post about DMPs, DSPs, and identity graphs<\/a>, it\u2019s not as simple as dropping a cookie on a user\u2019s lone device and tracking them indefinitely. According to eMarketer, an average US household accesses 9 to 12 smart devices daily; each device is likely bombarded with ads, third-party trackers, and cookies from a slew of vendors and platforms.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t