{"id":4380504,"date":"2022-02-08T00:17:00","date_gmt":"2022-02-07T22:17:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/ctv-advertising-golden-growth-opportunity\/"},"modified":"2025-12-05T16:22:13","modified_gmt":"2025-12-05T14:22:13","slug":"ctv-advertising-golden-growth-opportunity","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/ctv-advertising-golden-growth-opportunity\/","title":{"rendered":"CTV advertising: 2022’s golden growth opportunity"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tCTV advertising: 2022’s golden growth opportunity\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSam Huston\t\t
\n\t\tCSO of Growth, Americas\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t8 February 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\n\t\tWhy connected TV advertising is poised to have a breakout year\t<\/h2>\n\t\t\t\t\t
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\n\t\tWe\u2019ve been hearing about the rise in popularity of Connected TV (CTV) from both consumers and advertisers alike, but expect 2022 to be one for the books. Where consumer eyeballs go, so do advertiser dollars (albeit, a couple years later). We saw this with a 60% growth in CTV ad spending in 2021 after the CTV viewership trend was amplified by COVID-19, and eMarketer predicts<\/a> a 20-30% increase in spending from brands pouring into the channel for the next few years. I\u2019ll argue that two simple facts are positioning CTV to have a breakout year:\t<\/p><\/div><\/div>\n\n