{"id":4380456,"date":"2022-01-18T04:58:00","date_gmt":"2022-01-18T02:58:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/tiktok-advertising-5-best-practices-for-in-feed-ads\/"},"modified":"2025-12-08T13:41:47","modified_gmt":"2025-12-08T11:41:47","slug":"tiktok-advertising-5-best-practices-for-in-feed-ads","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/tiktok-advertising-5-best-practices-for-in-feed-ads\/","title":{"rendered":"TikTok Advertising: 5 best practices for in-feed ads"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tTikTok Advertising: 5 best practices for in-feed ads\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tStephanie Bissonnette\t\t
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\n\t\t\t\t\t18 January 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tIf you were to take a look at the smartphone belonging to any Millennial or Gen-Zer, you would likely find an app icon for TikTok.

In September 2021, TikTok reached a billion monthly users, making it the most downloaded app of the year. Of those users, 90% use the app daily. As TikTok\u2019s popularity continues to grow, especially among younger audiences where users under 30 years old account for nearly half of the app\u2019s user base, the advertising and marketing space has had to grow and adapt alongside it.

Unlike traditional advertising done on Google, Facebook, or YouTube, advertising on TikTok presents a unique situation: a user base that\u2019s savvy enough to determine when content is an ad with the ability to skip right past it. As a result, ads have become more nativized to blend in with the normal entertainment content.

So, how should brands be leveraging TikTok in their digital marketing strategy going forward? We\u2019ve compiled a list of the top five best practices to build optimized creative ad content that will blend in on TikTok users\u2019 feeds while continuing to entice viewers to act and engage with what they are served.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t