{"id":4380078,"date":"2021-11-23T13:34:42","date_gmt":"2021-11-23T11:34:42","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/milla-jovovich-is-the-face-of-johnnie-walker-in-new-campaign-by-dept\/"},"modified":"2025-12-08T13:42:02","modified_gmt":"2025-12-08T11:42:02","slug":"milla-jovovich-is-the-face-of-johnnie-walker-in-new-campaign-by-dept","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/milla-jovovich-is-the-face-of-johnnie-walker-in-new-campaign-by-dept\/","title":{"rendered":"Milla Jovovich is the face of Johnnie Walker in new campaign by DEPT\u00ae"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tMilla Jovovich is the face of Johnnie Walker in new campaign by DEPT\u00ae\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMellissa Flowerdew-Clarke\t\t
\n\t\tVP of Marketing, EMEA\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t23 November 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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\n\t\tHollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world\u2019s number one Scotch Whisky, in a new campaign by DEPT\u00ae.
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\n\t\tThe campaign, the second of \u201cThe Walkers\u201d ad concept which launched earlier this year starring Adrien Brody, is going live in 14 countries across Eastern Europe on TV, digital, social, and out-of-home. DEPT\u00ae delivered the creative campaign, while the PR and marketing strategy was developed by United Partners.

In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to \u201cKeep Walking,\u201d<\/em> socialise with confidence, and spread positivity and courage. \u201cMilla is the perfect ambassador,\u201d says Jessica Otero Ely, Account Director, DEPT\u00ae. \u201cShe embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.\u201d

The campaign encourages viewers with its core motto: \u201cLess Talking, Keep Walking,\u201d<\/em> reflecting both Johnnie Walker\u2019s own action-orientated mindset and the progressive nature of Eastern Europe. \u201cThe campaign idea stems from a very powerful insight that ties in brand, region, Milla, and our audience together perfectly,\u201d explains Jo\u00e3o In\u00e1cio, Associate Creative Director, DEPT\u00ae. \u201cActions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking.\u201d

\u201cThe founder of Johnnie Walker knew that the greatest lives don\u2019t happen in a straight line,\u201d shared Dora Fejes, Senior Brand Manager Whisky, Diageo Eastern Europe. \u201cProgress occurs when you take unexpected turns and risk it all as you walk towards your own intrepid frontiers. In the ad featuring Milla Jovovich, the story reflects\u00a0Johnnie Walker\u2019s ethos and encapsulates it in our inspiring \u201cLess Talking, Keep Walking\u201d campaign direction.\u201d
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