{"id":4377933,"date":"2022-10-24T10:32:16","date_gmt":"2022-10-24T08:32:16","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/google-to-promote-sites-with-human-centred-content\/"},"modified":"2025-12-08T13:39:47","modified_gmt":"2025-12-08T11:39:47","slug":"google-to-promote-sites-with-human-centred-content","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/google-to-promote-sites-with-human-centred-content\/","title":{"rendered":"Google to promote sites with human-centred content"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tGoogle to promote sites with human-centred content\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tArthur Lescarret\t\t
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\n\t\t\t\t\t24 October 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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\n\t\t\tWith the rollout of Google’s new helpful content update<\/a>, many are asking themselves what it is, what it means for their businesses, and how great an effect it will have. The update, which was released in August 2022, was expected to have major ramifications however, while the purpose of the update is clear, the impact is still uncertain.
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\n\t\t\n\t\tGoogle’s Helpful Content Update\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n\n\t\tWhere quantity and quality used to be even parameters for Google to decide how to rank pages, recent industry changes, such as the rise of TikTok, have affected users\u2019 behaviour and thus require content of better quality. With more people on TikTok absorbing content that is easy to digest, Google is faced with greater competition to prioritise content that is made for humans \u2013 and thus introduced the helpful content update.

This new search algorithm update is intended to target websites that have a high amount of unsatisfying or unhelpful content. The main purpose arose from searchers becoming frustrated when landing on websites that are highly ranked but are unhelpful, due to the fact that the content has been designed purely for SEO. The new algorithm will instead promote content that is of higher quality, feels more authentic, and is relevant for users.\u00a0

While the new update does not invalidate the importance of SEO, it aims to downgrade websites that place a greater focus on SEO, and instead promote websites that are designed for humans, rather than for search engines. Google\u2019s helpful content update pushes businesses to move away from robotic, AI-created content, and to reconsider what is currently on their web pages. Moreover, this update, unlike others, affects entire websites as opposed to individual pages, meaning that the recovery time could be quite significant.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t