{"id":4377662,"date":"2022-09-21T06:47:00","date_gmt":"2022-09-21T04:47:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-future-of-paid-social-how-to-measure-your-success\/"},"modified":"2025-12-08T13:40:03","modified_gmt":"2025-12-08T11:40:03","slug":"the-future-of-paid-social-how-to-measure-your-success","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/the-future-of-paid-social-how-to-measure-your-success\/","title":{"rendered":"The future of paid social: How to measure your success"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe future of paid social: How to measure your success\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tWillem Blom\t\t
\n\t\tImpact investor & Global SVP Growth – DEPT\u00ae \n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t21 September 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tWith the release of iOS 16 expected in September 2022, marketers are scrambling to develop strategies that will perform best in a privacy-centered future. Nothing as significant as the iOS14.5 and iOS 15 updates that changed digital marketing measurement is expected with iOS 16. Still, Apple and Google are expected<\/a> to continue to prioritize privacy while also increasing user intimacy and convenience.

Before the release of iOS 14.5 in 2021, advertisers could use a unique tracking system that assigns each Apple device with a random number, the Identifier for Advertisers (IDFA), to measure clicks and purchases, allowing marketers to track attribution. Advertisers can get access to the IDFA data if Apple device users grant permission to advertisers through Apple\u2019s App Tracking Transparency (ATT). With so few users opting into ATT, marketers must transition from solutions that rely on IDFA data points to the optimization of insights for aggregate data.

With social media often serving as the first touchpoint with consumers, these are important interactions to track so you can develop these consumers into customers. In addition to the IDFA changes, iOS 14.5 shortened attribution windows across all social media platforms. A shorter attribution window can dramatically skew performance if the right metrics aren\u2019t tracked and you don\u2019t have access to the data.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t