{"id":4376810,"date":"2022-10-06T02:50:00","date_gmt":"2022-10-06T00:50:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-6-pillars-that-contribute-to-the-growth-marketing-journey\/"},"modified":"2025-12-08T13:39:53","modified_gmt":"2025-12-08T11:39:53","slug":"the-6-pillars-that-contribute-to-the-growth-marketing-journey","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/the-6-pillars-that-contribute-to-the-growth-marketing-journey\/","title":{"rendered":"The 6 pillars that contribute to the growth marketing journey"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe 6 pillars that contribute to the growth marketing journey\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLaura Colton\t\t
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\n\t\t\t\t\t6 October 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tMetrics matter and the key to crafting an unshakable marketing strategy relies heavily on the ability to leverage data and measure success. For this reason, DEPT\u00ae\u00a0created a calculation to best assess and measure the level of growth marketing maturity within a company. This calculation is known as the Growth Marketing Maturity Index\u2122, or GMMI\u2122, for short.

The GMMI\u2122 is a proprietary tool that determines how well companies have integrated growth marketing into their broader operating models, how effective they are at executing growth initiatives, and their ability to adapt to disruptive technologies, market trends, and competitors.

The assessment tool measures six key \u201cpillars\u201d that collectively contribute to a growth marketing mindset. These pillars reveal how a brand has envisioned and invested in growth marketing and show how well a brand has implemented their growth marketing practices into the whole organization.

To be a successful growth marketer, it\u2019s important to closely examine these six pillars of influence and understand how they fit within your overall marketing strategy to drive long-term sustainable growth.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t