{"id":4375620,"date":"2014-11-12T08:07:25","date_gmt":"2014-11-12T06:07:25","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/pros-cons-facebooks-custom-audiences\/"},"modified":"2025-12-08T13:44:57","modified_gmt":"2025-12-08T11:44:57","slug":"pros-cons-facebooks-custom-audiences","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/pros-cons-facebooks-custom-audiences\/","title":{"rendered":"The pros and cons of Facebook\u2019s custom audiences"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe pros and cons of Facebook\u2019s custom audiences\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tStephanie Bissonnette\t\t
\n\t\t \n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t12 November 2014\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tFacebook has a lot of different targeting features (some of which can be used in conjunction with each other), and understanding each of them thoroughly often takes a lot of time, research, and split testing. Facebook\u2019s Custom Audiences is a great tool, one a lot of people have raved about because of its frequently high conversion rates, but it has its drawbacks as well.

While yes, Custom Audiences often mean high conversion rates, they also have low reach and don\u2019t allow you to get your message out to a lot of people at once or to connect to new users who aren\u2019t yet familiar with your brand.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t