{"id":4375589,"date":"2016-05-09T09:08:21","date_gmt":"2016-05-09T07:08:21","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/google-shopping-segment-brand-vs-non-brand\/"},"modified":"2025-12-08T13:44:51","modified_gmt":"2025-12-08T11:44:51","slug":"google-shopping-segment-brand-vs-non-brand","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/google-shopping-segment-brand-vs-non-brand\/","title":{"rendered":"Google shopping: How and why to segment brand vs. non-brand"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tGoogle shopping: How and why to segment brand vs. non-brand\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tWillem Blom\t\t
\n\t\tImpact investor & Global SVP Growth – DEPT\u00ae \n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\tHave you ever thought, \u201cI wish I could segment my Google Shopping campaigns by brand and non-brand?\u201d Well, guess what? You can!

Dividing brand and non-brand traffic has two main benefits; in giving us the ability to bid differently based on performance, it helps ensure that we do not overpay for non-brand and that we capture all high-performing brand queries. There are also many advertisers with strict non-brand budgets, and budgeting and reporting brand vs. non-brand in Google Shopping is nearly impossible when they\u2019re lumped in the same campaign.

Should all companies split their Shopping campaigns? No, and we\u2019ll cover that too. In this post, we\u2019ll show you when you should (and shouldn\u2019t) split out brand and non-brand campaigns, how to set up those campaigns, and how to make sure they\u2019re maintained for optimal ROI.

Let\u2019s get started.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t