{"id":4375582,"date":"2016-05-24T09:00:18","date_gmt":"2016-05-24T07:00:18","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/sem-account-audits-cant-miss-checklist\/"},"modified":"2025-12-08T13:44:50","modified_gmt":"2025-12-08T11:44:50","slug":"sem-account-audits-cant-miss-checklist","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/sem-account-audits-cant-miss-checklist\/","title":{"rendered":"SEM account audits: A can\u2019t-miss checklist"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tSEM account audits: A can\u2019t-miss checklist\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJoseph Kerschbaum\t\t
\n\t\tSVP, Search & Growth Labs\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t24 May 2016\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tWhen taking on a preexisting account, you will first want to conduct an account audit. It is also helpful to have someone unfamiliar with an account conduct occasional audits of accounts since a fresh set of eyes can often uncover opportunities that team members steeped in the day-to-day of account management may not easily recognize.

Before starting your audit, it is extremely helpful to understand the account KPIs, any potential issues recognized by the current team, and the recent optimization strategies implemented. I will often pull a change history report when getting started on an audit to help uncover when major changes were made.

We have a pretty extensive list of areas to dive into when conducting an account audit. Following are some areas to review.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t