{"id":4375497,"date":"2018-08-08T05:57:14","date_gmt":"2018-08-08T03:57:14","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-trade-desks-new-audience-predictor-early-performance-findings\/"},"modified":"2025-12-08T13:44:44","modified_gmt":"2025-12-08T11:44:44","slug":"the-trade-desks-new-audience-predictor-early-performance-findings","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/the-trade-desks-new-audience-predictor-early-performance-findings\/","title":{"rendered":"The Trade Desk\u2019s new audience predictor: Early performance findings"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe Trade Desk\u2019s new audience predictor: Early performance findings\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tFeliks Malts\t\t
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\n\t\t\t\t\t8 August 2018\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tRecently, our preferred DSP (Demand Side Platform), The Trade Desk (TTD), upgraded a targeting LaL (lookalike) feature that we previously tested with decidedly mixed results for clients. So as you can imagine, we were excited to test out these new enhancements as TTD offered the potential to scale our buys with precision, accuracy, and better performance.\t<\/p><\/div><\/div>\n\n
\n\t\tThe featured product in question is TTD\u2019s Audience Predictor. TTD builds its LaL by indexing known converters against 3rd-party data and then seeing which 3rd-party data segments over-index. The engineering team at TTD really nailed this one by upgrading the following:\t<\/p><\/div><\/div>\n\n