{"id":4375489,"date":"2018-11-26T14:44:08","date_gmt":"2018-11-26T12:44:08","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/youtube-brand-lift-study-a-guide\/"},"modified":"2025-12-08T13:44:42","modified_gmt":"2025-12-08T11:44:42","slug":"youtube-brand-lift-study-a-guide","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/youtube-brand-lift-study-a-guide\/","title":{"rendered":"YouTube brand lift study: a guide"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tYouTube brand lift study: a guide\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSam Huston\t\t
\n\t\tCSO of Growth, Americas\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t26 November 2018\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tThese days, anyone can set up a YouTube video campaign and start generating views for their channel pretty easily. But how do you measure the impact of such a brand campaign? Sure, you can look at proxy metrics like clicks and conversions, but these are ineffective in understanding the impact a campaign can have on changes in attitude toward your brand.

Luckily, Google offers the YouTube Brand Lift Study (BLS), a free tool that helps you do just that. Running a BLS allows marketers to measure the impact of a creative in a controlled experiment setting and be fearless in budgeting spend.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t