{"id":4375466,"date":"2019-04-29T05:34:08","date_gmt":"2019-04-29T03:34:08","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-and-why-to-test-the-pinterest-conversion-optimization-beta\/"},"modified":"2025-12-08T13:44:39","modified_gmt":"2025-12-08T11:44:39","slug":"how-and-why-to-test-the-pinterest-conversion-optimization-beta","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/how-and-why-to-test-the-pinterest-conversion-optimization-beta\/","title":{"rendered":"How and why to test the Pinterest conversion optimization beta"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow and why to test the Pinterest conversion optimization beta\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAs we all know, the holidays can be a crazy time of year, especially for e-commerce. In order to get a head start on your competitors, it\u2019s important to get your holiday prospecting initiatives up and running early. Pinterest provides a great opportunity to take advantage of early holiday shoppers. Pinterest users are known to plan in advance and begin searching for holiday ideas 2x earlier than other platforms: and that\u2019s not just for Christmas \u2013 think Mother\u2019s Day, Father\u2019s Day, Valentine\u2019s Day, etc.

After not seeing much success with traffic campaigns on Pinterest, we decided to test the new conversion optimization beta during the holiday season. If you are new to Pinterest, the oCPM beta is a campaign optimization feature that drives conversions based on the target cost per conversion. In order to use the oCPM beta, you will need to hit a threshold of 50 conversions per week.

In comparison to the traffic campaigns, we immediately saw a higher conversion rate while remaining under the client\u2019s target CPL and CPA goals.\t<\/p><\/div><\/div>\n\n
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