{"id":4374977,"date":"2021-04-01T13:11:04","date_gmt":"2021-04-01T11:11:04","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-fuels-global-digital-agency-ambitions-together-with-the-carlyle-group\/"},"modified":"2026-07-09T10:04:33","modified_gmt":"2026-07-09T08:04:33","slug":"dept-fuels-global-digital-agency-ambitions-together-with-the-carlyle-group","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/dept-fuels-global-digital-agency-ambitions-together-with-the-carlyle-group\/","title":{"rendered":"DEPT\u00ae fuels global digital agency ambitions together with the Carlyle Group"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tDEPT\u00ae fuels global digital agency ambitions together with the Carlyle Group<\/h1>
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\n\t\tMarjan Straathof\t\t
\n\t\tGlobal SVP of Marketing\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tApril 1, 2021\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tSecond fastest growing agency in the world strongly believes in bringing together creativity, technology and data to help its clients outperform the competition.<\/h2>\n\t\nAmsterdam, Netherlands<\/strong> \u2013\u00a0Global investment firm\u00a0The Carlyle Group<\/a>\u00a0(NASDAQ: CG) today announces that it has reached a definitive agreement to acquire a majority stake in DEPT\u00ae, a leading independent digital agency based in Amsterdam. This investment will enable DEPT\u00ae to continue to accelerate its growth in the fast-paced digital agency sector.

Named the second\u00a0fastest-growing large agency<\/a>\u00a0in the world by Adweek in 2019, DEPT\u00ae delivers end-to-end digital experiences for brands and businesses worldwide such as Bose, Tesla, Samsung, Formula E, Indigo and Beiersdorf. Founded in Amsterdam in 2015, the DEPT\u00ae team has grown from 150 people in The Netherlands to more than 1,500 people in thirteen countries across Europe and the Americas. During this period 2015-2019, DEPT\u00ae\u2019s revenue rose tenfold to over 150 million Euros.

Dimi Albers, CEO of DEPT\u00ae, said: \u201cOver the past four and a half years, we have built DEPT\u00ae on the insight that brands and businesses are in need of a new kind of agency. One that brings together creativity, technology and data in integrated teams for its clients. An agency with simple structures, speed, clarity, and personal contact. With the help of Carlyle, we can continue to accelerate our journey to become a globally recognised powerhouse, while remaining firmly in charge of our own culture, brand and way of working. Personally, I am super proud that our founders, the full executive board and local leadership teams are all committed to this new partnership. We want to thank our current investor\u00a0Waterland<\/a>\u00a0Private Equity for being a great partner over the past four and a half years and are looking forward to the future.\u201d

Michael Wand, Managing Director and Co-Head of the CETP investment advisory team at The Carlyle Group, said: \u201cDigital transformation is a growing strategic issue for all businesses, and DEPT\u00ae is well-placed to support client needs in this space by providing an integrated one-stop-shop service which combines creativity, technology and data. DEPT\u00ae has the hallmarks we look for in our investments \u2013 above-market growth in a strategic sector, a partnership with a strong and high-energy leadership team, and multiple levers for growth, including international development. We see significant, long-term potential to build on what DEPT\u00ae has accomplished to date and look forward to working together.\u201d

For this transaction, JEGI | CLARITY acted as sole corporate finance advisor to the shareholders of DEPT\u00ae.

Equity for the investment comes from\u00a0Carlyle Europe Technology Partners<\/a>\u00a0(CETP) IV, a fund that invests in technology and media-focused SMEs in Europe and the US. The proposed transaction is subject to customary regulatory approvals and is expected to close in the beginning of 2020. Financial details were not disclosed.

Photo (f.l.t.r.) Dimi Albers (CEO), Daniel Rupp (CFO), Frank Schmid (COO), Paul Manuel (co-founder), Bart Manuel (co-founder)<\/em><\/p>\n<\/div>\n\t\n\t<\/div>\n\n
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