{"id":4374858,"date":"2021-04-01T13:11:45","date_gmt":"2021-04-01T11:11:45","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/amazon-dsp-how-to-use-new-to-brand-metrics\/"},"modified":"2025-12-08T13:43:30","modified_gmt":"2025-12-08T11:43:30","slug":"amazon-dsp-how-to-use-new-to-brand-metrics","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/amazon-dsp-how-to-use-new-to-brand-metrics\/","title":{"rendered":"How to use Amazon’s new-to-brand metrics"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow to use Amazon’s new-to-brand metrics\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAmazon has introduced New-to-Brand (NTB) Metrics for Sponsored Ads and the Demand Side Platform (DSP) in recent weeks. The new key figures help you measure which of the sales generated through the campaigns can be attributed to new or existing customers. This information was previously unavailable.\t<\/h2><\/div><\/div>\n\n
\n\t\tYou can use these new metrics to measure and optimise campaigns that target new customers. The same applies to marketing measures aimed at increasing customer loyalty and targeting existing customers.\t<\/p><\/div><\/div>\n\n
\n\t\tYou can also analyse the cost to acquire new customers across the channels. Based on the data gained, future marketing measures can be better planned and new customer targets can be reached more efficiently.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t