{"id":4374551,"date":"2021-05-11T07:09:34","date_gmt":"2021-05-11T05:09:34","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-nfts-and-ar-can-power-your-brand-in-the-metaverse-transcription\/"},"modified":"2025-12-08T13:42:37","modified_gmt":"2025-12-08T11:42:37","slug":"how-nfts-and-ar-can-power-your-brand-in-the-metaverse-transcription","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/how-nfts-and-ar-can-power-your-brand-in-the-metaverse-transcription\/","title":{"rendered":"DEPT\u00ae creates AR puffer jacket as limited edition virtual apparel drop"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tDEPT\u00ae creates AR puffer jacket as limited edition virtual apparel drop\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tDanijel Bonacic\t\t
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\n\t\t\t\t\t11 May 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tDEPT\u00ae<\/a>\u00a0\u2013 one of the world\u2019s fastest growing digital agencies \u2013 has created the advertising industry\u2019s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat\u2019s new full body-tracking tool. The initiative is designed to help brands better understand the value of virtual fashion and goods, while highlighting the burgeoning trend for digital ownership.\t<\/h2><\/div><\/div>\n\n
\n\t\tThe drop comprises a limited number of NFT virtual puffer jackets, available to try-on in AR on Snapchat. Designed by DEPT\u00ae, the gravity-defying 3D jacket features bold bright animations of DEPT\u00ae\u2019s logo. Using Snapchat\u2019s new full body-tracking tool, the company also created an AR lens so that the jacket\u2019s buyers can post clips of themselves to the platform wearing the limited edition item while on-the-move.

NFTs allow people to buy and sell ownership of unique digital items and keep track of who owns them using the blockchain. Creating NFTs on some blockchains, including Ethereum, can be particularly damaging to the environment. DEPT\u00ae chose to create their NFTs on \u2018NFT Showroom\u2019 which is built on the less environmentally damaging blockchain and cryptocurrency, Hive. They have also limited the drop to 1\/20 editions. When someone buys one of the DEPT\u00ae NFTs they will own a video render of the Jacket, and be able to unlock the Lens Studio design files.

The virtual puffer and Snapchat lens are available to buy as part of DEPT\u00ae\u2019s ongoing\u00a0DEPT\u00ae Apparel<\/a>\u00a0monthly drop that offers the agency\u2019s global 1,750-strong workforce exclusive streetwear from sustainable fabrics, recycled materials, dead-stock and vintage items.

VP of Emerging Technology, Isabel Perry, said: \u201cSocial media users have been hungry for virtual fashion and goods for some time now, a trend that ramped up during the pandemic. And now that Snapchat has released its new body-tracking tool, people are better able to showcase their virtual items across social platforms. What\u2019s more, after Beeple\u2019s Everydays: The First 5000 Days artwork auctioned at Christie\u2019s as an NFT worth $69-million, it\u2019s clear that NFT-powered digital ownership is something brands need to start thinking about. So we wanted to use the next DEPT\u00ae Apparel drop to unite these trends as a way of powerfully showcasing the future of shoppable AR.\u201d\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t