{"id":4374423,"date":"2021-08-19T04:45:00","date_gmt":"2021-08-19T02:45:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/growth-marketing-mindset-4-key-survey-takeaways\/"},"modified":"2025-12-05T16:24:17","modified_gmt":"2025-12-05T14:24:17","slug":"growth-marketing-mindset-4-key-survey-takeaways","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-in\/insight\/growth-marketing-mindset-4-key-survey-takeaways\/","title":{"rendered":"Growth marketing mindset: 4 key survey takeaways"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tGrowth marketing mindset: 4 key survey takeaways\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tPhoebe Martell-Crawford\t\t
\n\t\t \n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t19 August 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tThe traditional marketing funnel is collapsing. Focusing on the bottom of the funnel is no longer sustainable, so we rolled out the Digital Growth Model in 2021. We wanted to offer our clients a more holistic way to drive growth across the entire customer journey. To accompany the release of the growth model, we coined this approach as \u201cgrowth marketing.\u201d

Performance marketing has been the traditional tactic, but only<\/strong> relying on performance marketing is not enough. Growth marketing is a new term, and we needed to know marketers’ understanding and perception of it compared to performance marketing. To get more insight, we surveyed 400 marketing leaders, with titles ranging from Senior Manager up to CMO, from four industries: retail, technology\/Software-as-a-Service, financial services, and healthcare. This survey uncovered four key takeaways:\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t